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Art Direction @mox_london

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‘The real mental battle is in the training, when only you are accountable. The solitude that surrounds becoming yourself, pushing past the point where most people give up. The athlete, the artist – every master of their craft understands the quiet strength in rising to meet their potential. The rest is noise.’ Featuring: @passelle Director: @alexjrobson DOP: @stephen_dunn Creative: @alexburrowes Edit: @edit.benson / @backyaaaard Grade: @Cjcoolbear / @electric_colour / @gblomers Sound Design: @will_nrth / @inhandlondon Script: @dgriff_ Graphics: @reeceevansss / @reeceevans.xyz Producer: @sukuta.ijan Stylist: @tiaclxrke MU: @doeydrummondmakeup Production Designer: @murdohepburn Camera: 1st Ac: @tony.sharps 2nd Ac: @joemedlock Sound: Richard Two / @sound_catchers Camera: @emmyland Gaffer Team: @adam_c_roberts @martineito @arthurmillierradnall @Adam_tidman Lighting: @goodgear.global 08 Oct 2026 'The real mental battle is in the training, when only you are accountable. The solitude that surrounds becoming yourself, pushing past the point where most people give up. The athlete, the artist – every master of their craft understands the quiet strength in rising to meet their potential. The rest is noise.’ Featuring: @passelle Director: @alexjrobson DOP: @stephen_dunn Creative: @alexburrowes Edit: @edit.benson / @backyaaaard Grade: @Cjcoolbear / @electric_colour / @gblomers Sound Design: @will_nrth / @inhandlondon Script: @dgriff_ Graphics: @reeceevansss / @reeceevans.xyz Producer: @sukuta.ijan Stylist: @tiaclxrke MU: @doeydrummondmakeup Production Designer: @murdohepburn Camera: 1st Ac: @tony.sharps 2nd Ac: @joemedlock Sound: Richard Two / @sound_catchers Camera: @emmyland Gaffer Team: @adam_c_roberts @martineito @arthurmillierradnall @Adam_tidman Lighting: @goodgear.global 01 Oct 2026 Creative for @adidasoriginals x @bape_japan Road to the World Cup 🦍 ⚽️ 🏆 🚙 @alexjrobson @emeliagayner @livsayer @edyedyedyedy69 @udoxcreative 28 Jun 2026 Some footwear bits for @adidas Training Photographer - @alexjrobson Styling - @emeliagayner @_millyswallow Set - @lucyblofeld adidas - @christina.schmauss @alexandrajcar @udoxcreative 08 Feb 2026 (no caption) 03 Feb 2026 Some 3D visualiser bits for @loveyouinthemorning new EP - Untitled_01 V quick turnaround and v sore eyes @udoxcreative @adamjfball @mia_edie 11 Dec 2025 😘 23 Sep 2025 Creative for @bape_japan 🤝 @adidasfootball 🤝 @marcelotwelve 🤝 @adidasoriginals Crew: Photographer: @jamiemourn rep by @dustbunniesagency Director duo: @hugo_gatefait and @lucascourtin DP: @at.alia Stylist: @_adrianlorca Stylist Assistants: @lourdes.rossignol @andreacoret Prop Stylist: Alvaro Agullo HMU: @manuelamakeup HMU Assistant: @yuremamakeupartist 1st AD: @guillermomartinezdiez Sports Choreographer: @akinguex Casting Director: @lanecastinguk adidas/BAPE @jayfizgerald Marco Shmieg @edyedyedyedy69 @udoxcreative @drawren Jake Wesley @bh.art.i @mikey_opie @dalia_buc @mollieafh Cast: @claudiamsegura @karenmakuba oscareggz @whereslondonmade @noah.thyv @balodys_twiins   Production Partner: @hawaifilms Image Post Production Service: @grainpostproduction Post Production House Motion: @paume.p Editor: @mae_brg VFX artists: @ortalan Colorist: @anneszymkowiak2019 Sound Designer: @tommaso.simonetta 11 Sep 2025 Wee set’a boaxes for adidas x Oasis 👀 U DOX @drawren Look book 📸 @adamjfball @mia_edie Dayo Moshood @sebvandriel @owlturbot 23 Aug 2025 @nojo18 has entered the game 👾 Creative for adidas x 100 Thieves - shot earlier this year in the matrix (Florida) with Noah Lyles. @buttles @danielpatrickbrennan @skinnybonesjoans @annahid_ @chvsewarner @alexpoehlman U DOX @drawren @tommmmmallen @sebvandriel @dalia_buc 03 Aug 2025 This n aht 👀 13 May 2025 Creative for adidas Training 2025 👀 Full creds: Agency - @udoxcreative Creative & Art Direction by me and @adamjfball (ACD) Designer - @brendanisbrowne Senior Creative Producer - @michael__radford Junior Creative Producer - @dommanderson Account Director - @danikent_ Account Director - @meganrosebrown_ Account Manager - @ellismith_ Digital Manager - @carmo_pinheiro_de_melo Creative Strategist - @sweet.cic Photographer - @Annie_reid Digi - @luke_gooden Stylist - @lola_chatterton Props Stylist - @lucyblofeld Hair Stylist - @am_stagrams Make-up Artist - @gracessinnott Gaffer - @salv_fitz Lighting Tech - @catcastrophic Movement Coaches - @thecoachkevin @ewebzell Model - Gabriel Passelle @passelle Model - Yela Enaid Model - Olive Harvey @oliveharvey08 Model - Fabio Manuel @fabiomanuel._ Model - Theo Ching @theoching_ Model - Emanuela Bakare @emmaanuela Model - Roxxan Conway @rotriplex Model - Anna Oloyede @annaoloyede Executive Producer - @ameliaamf_ Producer - @pags_producer 11 Dec 2024

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DeOY545EZqG‘The real mental battle is in the training, when…
Dd8x8myqpBS'The real mental battle is in the training, when…
DaIcq0mjFqSCreative for @adidasoriginals x @bape_japan Road…

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