Alex Tudela

Alex Tudela

@alex2dela

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senior editor @icon.america fashion, watches & luxury brand partnerships formerly @nytimes @tmagazine @therealreal

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Recent posts

by @doronlangberg 28 Jan 2020 When I interviewed Nicholas Hoult for our fall cover, I couldn’t resist asking about that ivory mohair sweater from Tom Ford’s A Single Man. Apparently Colin Firth told him he looked like Lamb Chop. Now he’s wearing a wolf mask in his latest film. From lamb to wolf, it’s been quite a journey. Every issue, the cover line is the hardest to write. Three words that have to hold every story, every subject, every conversation we had. This season, what struck me across all of them—Nick, Dustin Hoffman, Grace Coddington, Sam Rockwell, Taylor Fritz, Christopher Abbott—was a shared conviction. A passion for the work so complete that there was simply no room left for fear. In a political climate that profits from fear, choosing to focus on the work—on craft, on conviction, on showing up—is its own kind of resistance. The people in this issue didn’t set out to make a statement. They just never stopped doing what they loved. That’s what FREE FROM FEAR means to me this season. Issue 4 is out now. Photography: Craig McDean (@craigmcdeanstudio) Fashion: Tony Irvine (@tony_irvine) Grooming: Francelle Daly (@francelledaly) Agency Producer: Dyonne Wasserman (@dyonnewasserman) Studio Manager / Production: Gracey Connelly (@graceyconnelly) Casting: Calvin Wilson Establishment NYC (@twodadstwokids, establishmentny) Set Design: Miles Bettinelli (@milesbettinelli) Lighting Director: Shri Paremshwaran Digital Technician: Creigh Lyndon (@creighlyndon) Tailor: Wendel Johnston Words: Alex Tudela (@alex2dela) 18 Sep 2026 The Reverso was born on a polo field in 1931, designed to flip face-down and survive a match. Ninety years later, @jaegerlecoultre took us back to where it started: horses, mallets and a watch built to withstand both. Its Art Deco geometry felt even more inevitable in Miami, a city that speaks that architecture as a second language. 22 May 2026 What makes @urbanjurgensen so special is the attention to perfection through practice and precision. When asked to bring the UJ-2 to life in a way that celebrated the craft and emotion behind the timepiece — I went to jazz. Like in music, an instrument is nothing without mastery of gesture. Proud to have led this campaign. Photography: @antonioysursa Styling: Ian McRae Grooming: @kenta.koda @samkettell Talent: @mikeboonebass @tonyglausi @milestuckermusic @chevalieradrien Creative & Production: @alex2dela 27 Apr 2026 We’re all getting stoned—and not in the way you think. This past week in Geneva, Watches & Wonders returned as the industry’s annual staging ground, where maisons gather to set the tone for what’s next. From the fair, our Senior Editor Alex Tudela (@alex2dela) offers a few observations. Piaget’s (@piaget) tiger’s eye and Cartier’s (@cartier) Santos-Dumont in obsidian make the case for geological dials, while the Cartier Crash Skeleton and Hermès (@hermes) H08 strip things back to the bone. Elsewhere, Patek Philippe (@patekphilippe) and IWC (@iwcwatches) look skyward with celestial complications, as Rolex (@rolex) and Vacheron Constantin (@vacheronconstantin) quietly reset the standard with mid-size restraint. Swipe for 5 observations that matter. #ICONamerica #WatchesAndWonders 20 Apr 2026 Q4 2025 was a thrill; 2026 will be a trip ! 31 Dec 2025 Issue 2 of @icon.america is here — dedicated to those who lead with spirit, creativity, and joie de vivre in a volatile world. CRAFT OVER CHAOS From my conversation with Silvia Fendi about her family’s legacy of women in design, to a story on watchmakers and collectors reimagining tradition — plus a portfolio of the most striking integrated-bracelet timepieces and plenty of fun fashion heds & deks — proud to keep shaping this journey. 24 Oct 2025 Labor Day abroad: Hackney nights, De Beauvoir cafés, Victoria Park runs, Portsmouth roasts. My American escape plan? 🇺🇸🏃‍♂️‍➡️🇬🇧 03 Sep 2025 Years ago, I wrote about how, in postwar America, Latino youth took shape in the national imagination through a knot of spectacle, stereotype, and commodification. Between 1945 and 1960, newspapers cast Mexican American pachucos and newly arrived Puerto Ricans as urban threats; Hollywood choreographed their presence into tragic love stories and exoticized ensembles; and the music industry lifted marketable fragments of Latin culture while sanding down the edges for white audiences. I think about that now because of No Me Quiero Ir de Aquí — a sold-out residency by a proud Boricua megastar, performing entirely in Spanish. No concessions. No dilution. Just the full force of a culture owning its moment. In my middle school, el perreo was an awkward, rebellious ritual at cafeteria dances. At El Choli, it was the heartbeat of the night, thundering through thousands of bodies, amplified for the whole world to hear. ACHO, PR E’ OTRA COSA @badbunnypr 🫶 11 Aug 2025 Birds & Boys 19 Jul 2025 Familiar faces, fleeting freedoms, friends, fêtes, and fashion in full heat. This is Paris in June. 30 Jun 2025 From the quiet rebirth of the sleeping giant @urbanjurgensen in Santa Monica to the high-octane energy fueling @moserwatches at Montreal’s Grand Prix, these two worlds taught me the same thing: luxury is about legacy, passion and the time shared with family. Grateful for the invitations to witness these stories firsthand. 16 Jun 2025

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