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film • video • brand
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Recent posts
Excited to the share the Director’s Cut for @airindia - boom 🧨
Direction by Akshay Sharma @aksharma_
Production by Elements Production @elementsprodn
Cinematography by Saumit Deshpande @saumitt
Styling and casting by Devanshi Tuli @devanshi.15
Offline editor Varun Saraswat @varunsaraswat
Online editor Jisbin Joseph @jisszzey
Color grading by Gaurav Arora @worshipthepanda
Music and sound design by Shantanu Pandit @shantanman
Visual effects by Samad Habib @dr.blabertoten
Hair and make up design by Neeraj, Bishu and Akram @handsofvishu @nbadmaal @akram_salmani_artist
Assistant Cinematographer Aryan Desai @aryan__desai
Talent @serenawalia @_arjunsethi_ @imsiddiq.me @aparnave @teajaygil @dizzzydragonfly @medhamsinha @thatgirlfromjupiter @su.brat_panda #Chetna
Food Stylist Azra Sadr @azrasadr
#indianbrands #filmmaking #indiefilmmaking #airindia #newairindia #indianartists #indiantalent #filmmaker #indianfilmmakers
27 Oct 2024
For @payalkhandwala, craft has always been about precision. Meditative in its process - meticulous in its execution. A little film to make you feel that. Thank you Payal and Vikram for all the trust, joy and banter through it all! x
Director: Akshay Sharma @aksharma_
Director of Photography: Saumit Deshpande @saumitt
Production: Elements Productions @elementsprodn
Chief AD + DA: Arnab Kar @arnab_kar
Production Design: Abhishek Kanade @abhikanade5
Music + Sound Design: Rohan Ramanna @theprodro
Colorist: Gaurav Arora @worshipthepanda
Editing: Sarthak Cheema and Akshay Sharma sarthakcheema @aksharma_
1st AC: Aryan Desai @aryan__desai
Sets + Props: Elements Productions
#brandfilm #indiandesign #indianfashion #craft #indiancraft #advertising #filmmaking @directorslibrary
30 Oct 2025
Thrilled to share that the Royal Enfield Social Mission film ‘Go North’ by Akshay Sharma (@aksharma_ ) has won Bronze at the Good Ads Matter Awards, in the Creative Group - Films for Good category under Corporate Purpose & Social Responsibility.
A collaboration between Royal Enfield Social Mission, EKA (@ekaco), led by design mentor Rina Singh (@rinasing09), and Looms of Ladakh (@loomsofladakh), the film takes viewers on a cinematic journey into the high-altitude heartlands of Ladakh. It shines a light on the region’s pastoral and textile traditions that have sustained communities for generations.
Through the lens of The Himalayan Knot—a Royal Enfield Social Mission Initiative—the film delivers a visual ode to handcrafted textiles, circular economies, and women-led artisan efforts. It shows how fashion, craft, and conservation can come together to safeguard intangible cultural heritage and build pathways to resilience.
Watch the full film through the YouTube link in our bio.
09 Jun 2025
Director’s Cut for @goodearthindia x @thepalaceatelier
Featuring the inimitable AL, @gauravikumari, @gitagitanaa, the ladies of DBW and the guards of @citypalacejaipur
Director and Editor: @aksharma_
Cinematography: @karananandd8
Music and Sound design: @goya.music
Colorist: @worshipthepanda
Big love to @shagunsingh @pranoysarkar
Brand Team: @sunainabhakhri @devikamanghnani
Production: @afsarabegum_sahena2005 + GE Studio team
Big hugs to @kanak.singh, Kalanika and the teams at TPA, City Palace Jaipur and GE DBW
#filmmaking #indianbrands #brandbuilding #indiandesign #indiancraft @directorslibrary @directorshowreel
15 May 2026
India’s design story has forever been extraordinary — rooted in craft, culture, and a deep sense of identity.
Today, it’s being beautifully reimagined by a new generation of makers, shaping fashion, objects, and the spaces we live in.
In the way we dress.
In the objects we choose.
In the homes we build around ourselves.
EKKE was born to bring this evolving story together — connecting homegrown design with a global Indian audience that values authenticity and thoughtful living.
All of it. In one place.
This is just the beginning.
Film Direction - @aksharma_
Cinematography - @aryan__desai
Creative direction and photography - @pranoysarkar
Stylist - @ruhani_s
Talent - @sanayapattar @dhyany.vyas @d_lo_lha @animacreatives @featartists anonmanagement
HMU - @umang.artist
Production - @elementsprodn
Production designer - @abhikanade5
Editing - @manthan.mp4
Colorist - @worshipthepanda
Fashion Assistants - @marziatyeby , @michellemlobo__
Brand consultant - @dhatribhatt9
09 Mar 2026
Campaign design and creative direction for @ekaco’s store opening in Mumbai.
Big love to @rinasing09 @siddharthsgogoi.88 #Sande x
Videos by @acidicobject
Graphics by @ayushh102
Store photos by Kuber Shah
06 Jan 2026
AKAAR by @aseemkapoor_official
Story & Creative Direction: @pranoysarkar
Film Direction & Editing: @aksharma_
Styling: @jahnvibansal
Director of Photography: @vinaydium_
Colorist: @worshipthepanda
Talent
Hoop Dancer: @eshnakutty
Artist: @0sheen
Models: @akshitagupta_opb & @aishwaryab___
Hair & Makeup: @handsofvishu
Music: @brandoncolaco & @alwaysonthekeys
Production: @theamjadkhan
25 Oct 2025
‘GO NORTH’ for @royalenfieldsocialmission x @ekaco x @loomsofladakh
These reels are part of a multi-month documentary project which should be released soon.
Direction and editing @aksharma_
Director of photography @sparsh.hasija
Music and sound design @iakksakkath
Color grading @worshipthepanda
Brand strategy @quodbyikshitpande
Associate editor @jisszzey
2nd Unit DP @pulkitxx
Addl. Camerawork @achyutsood_22
Production Head @saniya.kumar
Featuring @tashdorje #DolmaChonzom
Styling @longchenhl
Makeup and hair artists @ameemakeupartis__ @akram_salmani_artist
Line production Tsering Angdu Rossi
Styling assistant @dee.guite
Big love to @anakinwarlts @shubham_lodha Jigmet and Gyaksit
10 Apr 2025
Old work for @johnjacobseyewear, a very special project - only made sweeter with the best collaborators ever! Co-developed with @pranoysarkar and @apekshaxgupta
Direction @aksharma_
Cinematography @rahul__negi
Styling + casting @devanshi.15
Production @elementsprodn
Hair and makeup @handsofvishu @akram_salmani_artist
Music @dohnraj @medicatedmints
Colorist @worshipthepanda
Editing @jisszzey
Talent @taruntaruntarun @kirandeep_chahal @aparnave @iluminados.abhijeet666
Fashion assistant @shivikapaliwal
#indianadvertising #eyewear #eyewearcampaign #filmmaking #indiefilmmakers #experimental
21 Apr 2025
New (or old?) work for @royalenfieldsocialmission x @countrymade_in x @the_action_northeast_trust
Inspired by the motorcycling way of life, Countrymade’s Bodo inspired collection finds a perfect match in the Bodo style of weaving, to express elements of a quintessential country ride.
These reels are part of a complex multi-month documentary project which should be released on digital channels soon. Perhaps.
Direction and editing @aksharma_
Director of Photography @karannchawla
Music Sidharth Gupta
Color Grading @worshipthepanda
Brand strategy @quodbyikshitpande
Associate Editor @jisszzey
2nd Unit DOP @pulkitxx
Addl. Camerawork @achyutsood_22
Production Head @saniya.kumar
Featuring @utkarsh_verma__ @itssyedfazal @anoushkavirk
Styling @longchenhl
Makeup and hair artists @ameemakeupartist__ @akram_salmani_artist
Line production @craigcranenburgh @manashdas07
08 Apr 2025
I usually take a dump in my loo, but here’s my first dump on Instagram. The Isle of Skye is breathtaking! No notes.
#shotoniphone
09 Sep 2025
New work for @airindia - introducing their reimagined cabin and service experience after the takeover by Tata Group and with the merger of Vistara. This film features the all-new Premium Economy offering.
The campaign focussed on introducing the main character: the all-new A320neos as they take to the skies. Stoked to present our national carrier in new light! Big love to the team.
Directed by @aksharma_
Cinematography by @saumitt
Produced by @elementsprodn
Casting and styling by @devanshi.15
Editing by @jisszzey
Music and sound design by @shantanman
Color grading by @worshipthepanda
AC (and Chief AD :p) @aryan__desai
Hair and makeup by @handsofvishu @akram_salmani_artist @nbadmaal
Talent @aparnave @dizzzydragonfly @medhamsinha @teajaygil @su.brat_panda
03 Sep 2024
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