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Bio
Botanical Home & Body Care Refillable by design. Made in The Netherlands. Certified B Corp™
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Recent posts
Slow autumn days 🤍
Sometimes it’s the little things that make autumn feel special. What are your favorite little autumn routines?
#AjenHome #SlowLiving #AutumnRoutines #SeasonalLiving
06 Nov 2026
I’m quite particular about how my home feels at the end of the day. I like the lights low, something warm to drink, a bit of music in the background and nowhere in particular to be.
The @ajen.care diffuser has quietly become part of that atmosphere. Nothing complicated, just one more detail that makes coming home feel good.
05 Nov 2026
Set along the Amstel in the Duivendrechtse polder, this working farm is surrounded by the green, flat landscape and seemingly endless skies the Netherlands does so well. And surprisingly, it’s all just ten minutes from Amsterdam.
🌿
With grazing animals, a flourishing vegetable garden, a cheesery where you can learn to make your own Dutch cheese, and a beautiful restaurant serving thoughtfully prepared, seasonal dishes. Over-Amstel Boerderij brings together many of the things we love about the Dutch countryside, all in one rather special place.
“We grow, make and cook as much as we can here on the farm, following the rhythm of the seasons and the land around us,” says Edward from Over-Amstel Boerderij.
Head to our blog to discover the 5 things we love about this Ajen Getaway.
𝙰𝚓𝚎𝚗 𝙶𝚎𝚝𝚊𝚠𝚊𝚢: 𝙾𝚟𝚎𝚛-𝙰𝚖𝚜𝚝𝚎𝚕 𝙱𝚘𝚎𝚛𝚍𝚎𝚛𝚒𝚓
@overamstelboerderij
#AjenGetaway #OverAmstelBoerderij #Amsterdam #DutchCountryside #FarmLife
03 Nov 2026
The art of slowing down. Exploring the quieter, more sensory side of living. How scent, texture and everyday rituals contribute to the atmosphere of a home.
Ad
01 Nov 2026
7 badkamertips die écht het verschil maken! 🧼 🚿
Een mooie badkamer zit niet alleen in de materialen, maar juist in de details. Waar plaats je de kraan? Hoe zorg je voor de juiste verlichting? Ik help je zodat je op tijd aan die juiste kleine details denkt die het verschil gaan maken.
Ik deel 7 tips die ik zelf altijd meeneem in mijn ontwerpen. Van praktische keuzes tot de finishing touch, zoals de fijne welness afstyling van @ajen.care die sinds gisteren nog completer zijn.
Waar stoorde jij je aan in die hotel badkamer, waar we nu van kunnen leren? Of welke tip kende je nog niet? Deel het in de comments!
Bewaar de tips voor jouw ultieme badkamer.
#ad | In samenwerking met @ajen.care #badkamerideeën #bathroomessentials
29 Oct 2026
Same product, new design.
Our refillable Shower Care bottles are now available in a new design in a softer shade.
Made from stainless steel and designed to be refilled, again and again, just like you’re used to. The new bottles are available for Shampoo, Conditioner and Body Wash, in both Wilderloof and Citruspeper.
Launching today.
First image consciously created with AI, based on real-life model Soesja Leugs.
#ShowerCare #BodyWash #BotanicalCare #RefillableByDesign #Ajen
29 Oct 2026
Finding their way into your homes.
Our Limited Edition Scent Diffusers, created with Dutch artists April van Domburg & Edith Beurskens, have been settling into spaces of their own.
Warm Cognac or Soft Clay, Citruspeper or Wilderloof. Each one chosen to become part of a home, made to keep and refill.
A limited edition, available in one drop. Once sold out, it will not be restocked.
#AjenCare #DutchDesign #HomeFragrance #Ceramics #ScentDiffuser
27 Oct 2026
A warm shower, hand care by the sink, a familiar scent at home. It’s the little routines that make autumn feel warm and cozy.
Time to stock up on your favourites? With our 4 for 3 offer, you get your fourth refill on us.
Automatically applied in your shopping cart.
#AjenCare #ForKinderRoutines #Refillable
23 Oct 2026
// THE ULTIMATE AMBIANCE //
Upgrade your space with the new Limited Edition Scent Diffuser from @ajen.care. designed in collaboration with @aprilvandomburg
A fragrance that not only fills your interior, but also creates that pure feeling of coming home. Featuring warm, refined notes and a stunning design that stands out in any interior.
Where would you place yours?
AD/
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#slowliving #quietluxury #designclassics #architecturaldigest #interiorarchitecture
27 Oct 2026
The choices behind the B.
Becoming a B Corp™ was a milestone for Ajen. But the certification itself was never the starting point.
Read more about B Corp Certification at bcorp.com.
@bcorpbenelux
#AjenCare #BCorpCertified #ForKinderRoutines
20 Oct 2026
Today, our founders Patrick and Maartje take us along for a visit to @overamstelboerderij, a place we’ve loved coming back to over the years. Set along the Amstel River, just outside Amsterdam, this farm feels a world away from the city.
Over-Amstel brings together a working farm, a restaurant, a farm shop and beautiful gardens. Much of what’s served in the restaurant comes straight from the garden or is made on the farm, including fresh cheese and bread, and an abundance of herbs and vegetables.
Stop by for lunch or dinner, join a fermentation workshop or a wine and food tasting, make your own Dutch cheese, or pick up some local produce and find a spot in the garden for a picnic.
We hope you enjoy our latest Ajen Getaway as much as we do. Read the full story on our blog 🌿
#Ajen #LetNatureIn #BoerderijOverAmstel #Amsterdam #AjenGetaway
16 Oct 2026
Two years of Ajen 🤍
What started with an idea for kinder everyday routines has grown into so much more over the past two years.
New products, special collaborations, beautiful places, plenty of learning along the way, and most importantly, seeing Ajen find its way into your homes and routines.
We’re incredibly grateful to everyone who has been part of these first two years. Whether you’ve been here from the very beginning or only recently discovered us, thank you for making Ajen part of your everyday.
And we’re only just getting started.
Here’s to two years of Ajen, and everything still to come.
#Anniversary #AjenCare #KinderRoutines #BotanicalCare
14 Oct 2026
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