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Focused on delivering extraordinary interior, graphic and brand design in hospitality Part of the @ennismore family
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Recent posts
At @aimecreativestudios, we love how a fireplace can transform an interior. Whether traditional or contemporary, a fireplace brings a timeless quality to a space, creating a natural focal point that draws people together.
Swipe to discover some of our favourite fireplaces across The Hoxton hotels.
📍The Hoxton, Shoreditch
📍The Hoxton, Amsterdam
📍The Hoxton, Berlin
03 Nov 2026
The coolest hotel merch to ever exist, only available by room service. In the summer, Lacoste teamed up with The Hoxton to bring a delightful line of merch complete with designs by Michael McGregor.
It felt only fitting to create collateral inspired by vintage hotel ephemera making McGregor’s illustrations feel right at home. Bringing in the fashion edge by creating an in-room menu inspired by fashion magazines, but ensuring nothing felt too polished by including playful touches.
@thehoxtonhotel @themcgregor @lacoste
30 Oct 2026
A closer look at the design details in the bedroom at The Tower Suite @thegleneagleshotel
29 Oct 2026
Introducing The Tower Suite @thegleneagleshotel
Over the past 18 months, @aimecreativestudios have had the absolute pleasure of reimagining this historic suite, celebrating the hotel’s art deco heritage and the golden era of train travel.
28 Oct 2026
Rose Bar is a ritual,
a seduction, a world behind
the velvet curtain.
Reimagined from the legendary bar at the original Delano Miami Beach, Rose Bar is designed to be a signature destination: intimate, glamorous, and unapologetically bold.
With its dusky lighting, coded red glow, sculptural textures, and low-slung velvet corners, Rose Bar is a sanctuary of after-dark elegance. It evokes the glamour of the 1980s nightlife with a modern pulse, a mix of hedonism, ‘insider energy’ and cinematic atmosphere.
Our design for Rose Bar channels the spirit of the era where excess was an art form. With a striking wordmark inspired by glossy magazine titles and a menu centrefold featuring an iconic image of Grace Jones, the design for this brand epitomises the decade in which the original Rose Bar thrived.
22 Oct 2026
A familiar space, but thoughtfully refreshed by @aimecreativestudios
We love this cosy corner of the newly refurbished Hoxton, Amsterdam Just in time for slower days and colder weather!
21 Oct 2026
We love nothing more than a playful frame with a beautiful view!
Designed by @aimecreativestudios
📍 The Hoxton, Barcelona
📍 The Hoxton, Shepherds Bush
📍 The Hoxton, Berlin
13 Oct 2026
Bringing the energy of Bangkok night markets to @chets_ldn with BKK BBQ. Designed to evoke the feeling of wandering through the food stalls with the smells, sights & fragrant smoke enveloping you.
@marcuspatrickbrown
@thehoxtonhotels
@changbeeruk
@crossfirerum
24 Sep 2026
AIME Studios evolved the identity of 21c, creating a more distinctive and flexible system for a brand that sits equal parts contemporary art museum and hotel.
We reworked the visual identity and art direction across exhibitions, print, digital and beyond, building a system that gives 21c a stronger, more recognisable voice while leaving space for the wide gamut of creativity.
17 Sep 2026
Big vibes at Rondo “Long Lunch Club” with Casa Lawa — a celebration of summer, nostalgia, Sicily and maximalism, with some excellent merch.
📸 @ben.boring
@casa.lawa
@lukasfrompoland
@rondoldn
@coloursofarley
@nataconceptstore
@maison_flaneur
@lateafternoon.home
@moumou_flowers
10 Sep 2026
Set in our favourite corner of Barcelona, The Hox Poblenou gives you a real flavour of local life. 💃
Taking its cues from the neighbourhood around it - warm, sun-soaked tones and natural materials bring the outside in, while arched details, geometric forms and playful shapes nod to the work of Ricardo Bofill and Barcelona's unmistakable architectural spirit.
We've got 240 rooms, a rooftop pool, tacos at @tope_bcn, a bright and airy lobby, pizza by the slice and Mediterranean neighbourhood plates at @fourcorners.bcn, plus a versatile basement space for just about anything.
Fancy a closer look? Tap the link in bio to book your stay.
Interior Design by @aimecreativestudios
Photography by @trishnagoklani
09 Sep 2026
One of our favourite parts of the design process is hunting down one of a kind antiques (Like these beauties)…….stay tuned to see which projects these are heading to very soon!
09 Sep 2026
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