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[ai-ya-yu] founded in Copenhagen in 2005 guided by a materials-first philosophy ever since discover gifts with a story:
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Recent posts
A gift with a story - our classic hand-knitted clutch in soft llama wool. A thoughtful gift that carries the tradition of Bolivian craftsmanship and the embroidered initials of the women who knitted it.
Discover more gifts that are made to be treasured at aiayu.com. Enjoy complimentary gift wrapping and extended returns on all purchases.
11 Nov 2026
The memories we carry become the traditions we keep - for @mariahheilmann, the memory of her father wrapping Christmas presents by hand is a tradition she still honours every year.
Photo: Maria, Copenhagen, 1978
10 Nov 2026
A gift with a story - an elegant shirt in recycled raw silk, made in India, with a distinctive texture that gives each piece its own character. A thoughtful gift, made to be treasured.
Discover more gifts at aiayu.com and enjoy complimentary gift wrapping and extended returns on all purchases.
09 Nov 2026
A gift with a story - an exclusive highland wool sweater chosen with care and made to be worn and treasured.
Discover more gifts at aiayu.com and enjoy complimentary gift wrapping and extended returns on all purchases.
07 Nov 2026
This Christmas we wrap presents by hand and gather around the table with the people we love.
Discover our seasonal gift guides and the spirit of the season at aiayu.com and in store.
Every tradition tells a story.
08 Nov 2026
Introducing Christmas at aiayu where every tradition tells a story.
From the materials and craftsmanship behind each piece, to the thought that goes into giving, it is the small details that make the season meaningful.
07 Nov 2026
Co-founder of @oficina.amsterdam and @fonda.amsterdam, @naiarasabandar is a chef and tea practitioner. Her approach to tea is guided by seasonality, memory and curiosity.
“Over time I became more aware of everything an ingredient carries with it: where it comes from, who grew it, the season it belongs to, but also the memories and feelings it can create once you serve it to someone. I feel the same about tea”
Notes on materials is a series dedicated to those who, like aiayu, place materials at the heart of their practice.
Read more on Substack.
02 Nov 2026
Notes on materials with Naiara Sabandar - learning to pay attention.
“The same leaves can taste completely different depending on the water, temperature, amount of leaves, the vessel you use or how long you brew them.”
For @naiarasabander, a chef and tea practitioner based in Amsterdam, working with tea means paying attention to the small changes that happen with each steep.
Read more on Substack.
02 Nov 2026
Notes on materials with Naiara Sabandar
“Tea is a material that ask us to pay attention. To its fragrance, flavour and texture, and to the small changes that happen with each steep.” @naiarasabandar
Notes on materials is a series dedicated to those who, like aiayu, place materials at the heart of their practice.
Video: Jonas Villadsen
01 Nov 2026
aiayu home - made for slow mornings
A soft organic cotton terry bathrobe after a shower. Pulling on cotton socks before stepping into the day. Each piece brings comfort to the moments in between.
Explore the home collection at aiayu.com and in stores.
30 Oct 2026
Slow mornings in checked cotton - our classic pyjamas in soft, lightweight organic cotton, with a new checked pattern and relaxed fit.
aiayu home - for everyday living.
29 Oct 2026
Our home collection brings together gentle layers in natural fibres made for the everyday rituals we return to.
Discover the newest home arrivals, including linen kimonos and soft senshu cotton towels, at aiayu.com and in store.
28 Oct 2026
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