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Founder + CEO | @_taylorjae_ Integrated marketing for triple threat brands.
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Recent posts
For A’Ja in A’TL, there was one goal: build a night that felt unmistakably A’ja.
From the black carpet arrival to the @saintedtrapchoir , soul food inspired by A’ja’s favorites, live grillz molding by @scottyatl , HBCU-styled looks, and a room full of Atlanta energy - every detail was designed to celebrate the world around women’s basketball, not just the game itself.
Friends. Family. Fashion. Music. Community. Movement.
A night rooted in culture and carried by the people it was built for.
Client: @nike
Partner: @hibbettofficial
Photo: @ihatejpegs | @chadcxp
20 May 2026
🔥 Kicking off All Star Week in style! 🔥
Our team teamed up with Jordan Brand and Shoe Palace to create some serious buzz around the highly coveted Air Jordan HI85. Here’s how it went down:
12:23 PM: Three cryptic posts hit the Shoe Palace IG, teasing customers to head to one of three stores in the Bay Area. 🕵️♂️🛍️
1:23 PM: A sleek Corvette pulls up at each location, and out steps MJ’s security with a briefcase full of surprises! 🏎️💼 Inside? Letters revealing that 123 lucky people have the chance to snag the exclusive shoe.
Check it out! 👀👟
Big shoutout to:
✨ Creative Genius/Client: @mickeymonday
✨ Retail Partner: @shoepalace @mizzwhite23 @melo_man_ace (and more!)
#AirJordan #AllStarWeek #ShoePalace #Sneakerhead #ExclusiveAccess
16 Feb 2025
Nike | Shoe Palace Super Bowl Weekend 2026 🏈
We took over @shoepalace with @nike for a full-scale cultural moment where customization met community at The Nike Smoke Shop.
Three days of nonstop energy, custom jersey heat-pressing every day, and moments you really had to be there for.
Day 1: After-hours energy only. An exclusive kickback with passed vintage bites, heavy sounds, airbrush fees, and Shoe Palace x Nike pagers dropped to a select few tapping insiders in for surprise moments and exclusive releases.
Day 2: The next generation showed up. A local youth football team pulled through for a surprise appearance by Deion Sanders. Prime greeted the kids, then led a live conversation with @sib_vicious followed by open access to the jersey station, a flipbook photo moment, and the drop of the Nike Air Diamond Turf 2.
This is how you move the game.
Client: @nike
Retail Partner: @shoepalace
Photo: @jennalynnphotog + @__jsquared
Build: @hovercraftstudio @freeholdgrp
17 Feb 2026
No tricks. All heat. 🎃🏀
Haunted Hoops brought Halloween energy to Atlanta with @nikebasketball and @footlocker, blending basketball, signature-athlete storytelling, product discovery, and hands-on customization into one immersive experience.
Guests followed the clues, conquered the challenges, and unlocked the retail reveal. Then, @3_2design took over with the Haunted Lab— a mad scientist-inspired lab where patches, Swooshes, crystals, and custom graphics made every piece a personal statement.
One night. Endless ways to make it your own.
Client: @nikebasketball @footlocker
Photo: @ihatejpegs
03 Nov 2026
53 years in the making. Built for New York. 🏆
We took the @nyknicks x @footlocker partnership beyond the court with the Fan Express—a double-decker experience bringing basketball, retail, and NYC culture together across the city.
From borough-versus-borough competition and exclusive Knicks drops to a Harlem takeover celebrating @puma Ceremony Pack, every stop created another opportunity for fans to connect with the game.
With @shopgld chains awarded to each city’s winner and a massive chain for the overall champion, plus @and1 in the mix and Knicks guard José Alvarado making an appearance, the competition brought the energy.
The finale brought sneaker culture and Knicks legacy together with @3_2design custom laser engraving and a fireside chat featuring Clyde Frazier, Tyler Kolek, Emory Jones, and Izzy Izzo.
A partnership rooted in legacy. An experience made for the city.
Client: @footlocker
Video: @whatjusee
Photo: @rowmel_
29 Oct 2026
A new store. A new signature. Made personal.
For the reopening of Nike Keystone, we helped transform the Indianapolis store into a hands-on customization studio celebrating basketball, creativity, and self-expression alongside the debut of Caitlin Clark’s first Nike signature shoe, the Caitlin 1.
Through 3-2 Design, guests reimagined Nike apparel and footwear with custom embellishments, lace treatments, crystal detailing, pinstriping, and more. The experience extended to a private session with a local high school girls basketball team, where athletes personalized their looks and created mood boards centered on their goals for the season ahead.
Across four days, 181 garments and footwear pairs were customized across 151 orders, turning product discovery into a personal statement.
The store reopened with a new look. Indianapolis made it their own.
Client: @nike
15 Oct 2026
We took Nike beyond the walls of SCHEELS Cedar Park.
To celebrate the grand opening, Agency 3-2 created an interactive footprint that turned the parking lot into a playground for competition, creativity, and connection.
Guests tested their accuracy at the Football Tire Toss, put their reaction time to the test at the Hand-Eye Challenge, captured the moment, and took home pieces of the experience through custom Nike x SCHEELS giveaways inspired by a new mural from artist Will Bryant.
Because a grand opening isn’t just about opening the doors. It’s about giving people a reason to walk through them.
Client: @nike
Retail Partner: @scheelssports
12 Oct 2026
Not just a place to shop. A place to create.
For Nike x Hibbett at Unfazed Streetwear Market, Agency 3-2 transformed The Swoosh Loft into an immersive artist studio where creativity could be seen, experienced, and taken home.
Guests moved through live customization at The Kitchen, explored five designers’ interpretations of Studio Fleece in The Suites, connected in The Lounge, and used a custom digital interface to make their own selections before watching artists bring them to life.
Add Atlanta energy, independent design, streetwear, and a little Quavo appearance to the mix, and you have an experience that felt distinctly Unfazed.
Client: @nike
Retail Partner: @hibbettofficial
06 Oct 2026
For Complex Family Style NYC, Agency 3-2 helped transform Pier 36 into a neighborhood-inspired basketball experience where product, play, and culture collided.🏀💥
A custom-built halfcourt, trampoline dunk challenge, merchandise zone, AI caricature station, and personalized Jibbitz activation created multiple ways for guests to engage throughout the day, while a bold mural by @snd1129 celebrating the game’s biggest icons anchored the space.
Every touchpoint was designed to extend the Foot Locker brand beyond retail and into an experience people could play, create, and remember.
Client: @footlocker
23 Sep 2026
Retail with a pulse.
Foot Locker, Nike, and On The Radar brought the Animal Instinct Pack to Harlem for a Concrete Jungle Session built around music, movement, and individuality.
We transformed the Foot Locker at 125th St in Harlem into a high-energy release party and performance environment where the product, the culture, and the crowd shared the same stage.
With live performances from @cashcobain_2x and @thezeddywill , an in-store DJ, meet-and-greets, and an experience built around the Foot Locker-exclusive Animal Instinct Pack, the store became more than a place to shop. It became the venue.
Harlem set the tone. The crowd brought the energy. Animal Instinct brought the attitude.
Client: @footlocker
Photo: @rowmel_
Video: @a1vision
10 Sep 2026
A look back at the last five years.
The work, the people, the milestones, and everything in between.
10 Sep 2026
The One was built for competition. Agency 3-2 helped bring it beyond the court.
For the NYC stop of Jordan Brand’s The One presented by Foot Locker, we supported the experience through consumer giveaways at Zone 6 and Dyckman Park, custom T-shirts and popsicles, and a Jayson Tatum appearance at Fordham Foot Locker.
These moments extended the tournament into the surrounding community and retail environment, giving fans more ways to interact with the campaign while keeping The One’s identity consistent from the court to the city.
A week built around competition, culture, and proving you are the one.
Client: Jordan Brand
Retail Partner: @footlocker
31 Aug 2026
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