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Bio
creative director + live show designer co-founder @sturdy.co 🇲🇽🇺🇸
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Recent posts
Stage Design and Show Direction with @thekidlaroi
Special Thanks @nickvernet @mikegagent @amandagonz
Full list of credits on @sturdy.co page
Photos by @adamkargenian
03 Oct 2026
Show Design and Direction for @redbull Chapters with @rauwalejandro
Special Thanks @matias.solari1 @i_jsax @peezie @jumapaa @tommelchior @b_fatchance @jaytaj @clawdeeahh @aaroncolton @jirodreamsofskating @redbullairforce @lilgvenezuela @linksffc @tainy @chenchocorleone
Full credits on @sturdy.co page
Photos by @haroldcamilo
29 Sep 2026
Stage Design and Show Direction for @realcoleworld @thefalloff26
Special Thanks @kingofqueenz25 @saschastone @scott_lazer
Credits on @sturdy.co page
28 Sep 2026
Debí Tirar Más Fotos Tour by @sturdy.co
Design and Direction in collaboration with @badbunnypr
Thank you to everyone involved for their support and dedication in taking this beautiful live experience around the world. People say it takes a village and this one took more like a city. Truly thankful.
Puerto Rico Para El Mundo.
Full credits on @sturdy.co page
06 May 2026
No Me Quiero Ir De Aqui - La Residencia
Production and Show Design in collaboration with @badbunnypr
30 unforgettable shows at El Choli in San Juan, PR.
You just had to be there.
Beyond grateful to have been able to contribute to such a special project with such an incredible group of people. A million thank you’s to the entire crew and the best team in the game @sturdy.co
All credits listed on the @sturdy.co page.
Photos by @haroldcamilo @siempreric @bstattic
🇵🇷♾️
15 Sep 2025
COSA NUESTRA TOUR starring @rauwalejandro
This show is the result of thousands of cumulative hours being put into it by people of different professions, disciplines and walks of life. So much time, passion, patience and dedication — all with the common goal of creating a live experience that blends theater, dance, singing and cinematics into a carefully crafted, epic arena tour spanning 3 continents (as of now). This is only possible because of the artist’s vision paired with a relentless work ethic and an unwavering commitment to the process. @rauwalejandro thank you for the trust and belief in having me, the @sturdy.co team and many other incredibly talented people along for this creative journey.
Credits available on @sturdy.co page.
Photos by:
@marcoperretta
@haroldcamilo
@luisabaad
@chriscornejo_
@_justinsanchez_
13 May 2025
Album Cover + Track List - Cosa Nuestra by @rauwalejandro
Creative Direction by @adrian.martinez and @elzorro
Design: @sturdy.co
Album Cover 3D Modeling + Compositing: @garonganut
Track List + Logo Design: @peachquintana
Photography: @marcoperretta
Thank you to all involved.
15 Nov 2024
Show Design and Direction for @everythingalwaysforever (@domdolla + @johnsummit)
LIVE @gorgeamphitheatre
Couldn’t have done it without this incredible team:
@sturdy.co
@mj_led
@skylar_elis
@kylepnolan
@jabbathekid
@cameron.galley
@jgalley24
@christinaaalba
@noah_hrndez
@_justinsanchez_
@sean.tejada
@nattyturner
Content by: @strangeloopstudios
Thank you @originalcreativeagency + Team John and Dom
🧑🍳
26 Sep 2024
Stage Design and Content Direction for @pesopluma @coachella 2024. Grateful for the opportunity to collaborate with a Mexican act breaking international boundaries. THANK YOU to everyone involved.
Full credits on @sturdy.co page.
17 May 2024
Just hit the year mark since the World’s Hottest Tour kicked off. So much fun and beautiful memories with the team. As always, thank you to the team @rimas and @badbunnypr for having us 🏝️
13 Aug 2023
SATURNO WORLD TOUR starring @rauwalejandro
Thank you Rauw for believing in me and the team to help bring the tour to life. We couldn’t have done it without such a strong and dedicated collaborative effort from day 1. Can’t wait to show everyone what’s next.
THANK YOU to every single person involved 💙🪐🛸
Show & Creative Director: @adrian.martinez
Executive Producer: @kevin.henry
Senior Producer: @my_mywashere
CG Supervisor / Art Director: @jabbathekid
Art Director: @zachokami @chaseoblack
Lead Project Coordinator: @sophieviscardi
Project Coordinator: @percentheewonhan
Visuals Team: @jabbathekid @zachokami @quantaypeoples @_justinsanchez_ @randy.cano
@jondenton @garonganut @connormoy-@peachquintana @wolvesvisuals @aura.obj @dogdogdogdogdogdog1234 @reduciano @gasoline.tv @ruckus.visuals @andrewkeyser @pppanik @killwillprod @ilovedust @chadwickmak @mitchell_mullins
Lighting Designer: @mj_led @mjl_visions
Lighting Programmer: @jay_lukeh Tour Lighting Director: @sotoalexjrlighting
Automation Director: @mj_led
Notch Design and Direction: @chaseoblack
D3 Programming: @darkmatter.to @adam_darkmatter @nombrevic
Choreography: @fefe_burgos @deniza_5
Pre-Shot Content Producer: @kylepnolan
Production Managers: Omar Rodriguez and @sotoalexlighting
Stage Manager + SFX Supervisor: @chispa.fx
Thank you Rauw Alejandro Management: @ericduars @marikcuret @duarslive
Photography: @haroldcamilo
01 Jun 2023
Creative direction + design for @6lack ‘Since I Have A Lover” album campaign.
Thank you @6lack for being such a dedicated artist and great collaborator. Additionally, @lvrngram / @carlonramong for trusting the @sturdy.co team and I to bring this one home. More to come!
Production: @sturdy.co
CD: @adrian.martinez
EP: @kevin.henry
Art Direction: @lukefenstemaker @peachquintana
Sturdy. Project Management: @sophieviscardi @percentheewonhan
Visualizers: @_justinsanchez_
Photography: @daniel
Agency: @originalcreativeagency
OCA Project Management: @marielleco
08 May 2023
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