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Bio
Chief Creative Officer @victoriassecret @vspink
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Recent posts
🪽VSFS 2026🪽
Honored to work with so many angels on the runway and off.
@pamela_maffucci @monikarymsza @brookelpace @meetingsmagazine @jarrodglaze @piergiorgio @carlynecerfdedudzeele @damepat @guidopalau @hollyfalconenails @charmladonna @sebperrinparis @bureaubetak @doneanddustedtv @mullanrouge @jamesbmerryman @gribiche @ariesmoross @mandaknowsbutts @elizavetaporodina @banstey @b_ramble
25 Oct 2026
LOCKED IN. Countdown is on
11 Oct 2026
It’s not about the Journey. It’s not about the Destination. It’s about the Company 👯♀️👯♀️👯♀️👯♀️👯♀️
There truly are Angels Among Us. Episodes on @youtube
@nadiahallgren got me to cry on camera. @boardwalkpictures made magic.
Thank you to all the incredible women involved. Too many friends to thank. @pamela_maffucci @elpreis @mssuper2u @imgmodels @smroma @mrs_wongstein @monikarymsza @arcltc and the entire @victoriassecret @vspink family
04 Oct 2026
’Til Death Do Us Part: We’re excited to partner with THE BRIDE! to bring you pieces inspired by the upcoming gothic romance film from Maggie Gyllenhaal. Only in theaters March 6. @thebridemovie #TheBrideMovie
23 Feb 2026
LIGHTS, CAMERA, ANGELS out on YouTube now. Words cannot express my gratitude to all who supported bringing this to life and to the entire @victoriassecret family. Particularly to @mssuper2u for believing in the power of creating magic together. I love what I do and who I get to do it with every day🪽🪽 directed by @thatssolaven produced by @m.g.marin ❤️❤️❤️
29 Jan 2026
Cover of @crushfanzine manifesto 2 with an interview by dream girl @gertiebird thank you @nicolaswagnerphoto
Photographed by Jéan Toir @jean.toir
Styled by Erik Ziemba @ErikZiemba
Photography Assistance by Martijn Kuyvenhoven @martijnkuyvenhoven
Illustrations by Thibault Milet @thibault_milet
Looks by OUEST @ouest.world
21 Jan 2026
A look behind the wings launching on 1/28. BTS of the making of the @victoriassecret show. It takes a village of magical humans to put on a show that means so much at this scale. Thank you @thatssolaven @m.g.marin
21 Jan 2026
That holiday ✨sparkle✨
14 Dec 2025
Reawakening ☀️💫🌙🌒 Thank you to this incredible family @victoriassecret @vspink
21 Oct 2025
The morning after his show debut as Victoria’s Secret’s Creative Director, Adam Selman reflects on the emotions of the night. Our conversation shifts from backstage calm to creative insight, highlighting a full-circle moment with Jasmine Tookes, who walked in his first show.
This isn’t just about lingerie; it’s about connection, leadership, and joy as a design principle. A principle woven into Adam’s very character, evident in his likability that had the entire room buzzing with anticipation for the man behind the spectacle about to unfold.
He emphasizes the importance of stepping back to return stronger, balancing Adam the man with Adam the brand. “Joy is contemporary now. Celebration is what it’s all about.” — Adam Selman
Listen to the full episode at link in bio 🎙️
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Hosted by @chrimichael
Produced by @sashagrin
Audio Post-Production & Social by #chasecoughlin
Original Theme Music by @rellimpot and #chasecoughlin of @theblacksoft
Visual Design by @nernin and @grahamrprentice
#whatscontemporary #adamselman #victoriassecret
20 Oct 2025
Still flying high 🪽🪽🪽 @victoriassecret @vspink
20 Oct 2025
Thank you to my entire @victoriassecret family for bringing this to life and to those who stood beside me along the way. Beaming 💫 @monikarymsza @carlynecerfdedudzeele @jawaraw @patmcgrathreal @piergiorgio @jamesbmerryman merryman @ariesmoross @bureaubetak @altamodacomm @hollyfalconenails @doneanddustedtv @benjib and so many others
19 Oct 2025
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