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54 South Erie Ave, Montauk, NY 11954 Surf Shop: •••
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Recent posts
NY.
New release next week.
19 Oct 2026
The wall behind the counter has slowly become a kind of time capsule.
It was never planned that way. Things just found their place—passed between friends, brought home from trips, pulled from old boxes, or handed across the counter. Somewhere along the way, a wall became a collection of stories.
@tcolla traded us his classic photograph of the Coast Guard at the lighthouse for a board at one of our surf swaps. @tcmontauk brought in old memorabilia from his sponsorship days. There are Polaroids from our first concert with @donavon_frankenreiter taken by @tlagrega , and a nautical knot my dad tied as a boy at summer camp.
@gavin_krug brought me the New York Times tip in poster - in the morning after Game 4. @metsametsametsa unexpectedly sent a few photographs tucked inside a beautiful little envelope. @tomcasse returned from Hong Kong with a bird book and a handful of stamps. @eddie11954 , a season ticket holder in 1999, gave us one of his towels from Game 5. More recently, @sea_naps222 left us a print from a small summer session.
Mixed between it all are the ordinary things that somehow belong there too. Calipers. A tape measure. A couple of “Gone Surfing” signs, waiting for the right afternoon when the waves are too good and closing early feels like the only reasonable thing to do.
None of it is particularly valuable on its own. That was never the point.
The value is in who gave it to us. Where it came from. The person we were with. The story that gets told when someone points to something on the wall and asks, “What’s that?”
Year by year, the empty spaces have gotten smaller.
I suppose that’s how a place becomes yours.
Not all at once, but slowly—one friend, one story, one summer, one small piece at a time.
15 Oct 2026
This project started with a @topps x @nyknicks Championship Pack and a simple idea: glass the cards directly into the foam.
Cards are fragile, and we were unsure how the resin and catalyst would react with the cards. Apologies to @tyler_kolek , but your card became our test subject.
Success. The resin didn’t damage the card, and the glass came out near perfect.
From there, we built a six-pack of boards—one for each of the starting five, plus Mitch. @jalenbrunson1 @jhart @oanunoby @mikalbridges @karltowns and big Mitch.
Each board has a trading card on the deck, along with orange and blue pin lines. The bottom of each board has the players number.
Built from start to finish in New York.
@macallistersurfboards @kingsglassing
They won’t be on the website until tomorrow. DM us if you’d like to claim one. Long fish are $900, short fish are $800.
5’6- Brunson ( sold )
5’8- Bridges
5’10- Hart
7’0- OG ( sold )
7’2- Mitch
7’6- Kat ( sold )
08 Oct 2026
First swell of the season. NY 💙🧡
Photo: @christian_habberstad
26 Sep 2026
Growing up, surf culture was driven by things you had to wait for.
The new issue of Surfer. The latest Transworld. A worn copy of The Surfer’s Journal left on the counter of your local shop. A VHS or DVD passed between friends until it barely worked.
There was something special about that wait. You found things through friends, through shops, through magazines and films—and when something finally landed in your hands, you spent time with it.
Two years ago, we released AM SURF Issue No. 1 as a nod to that era. A printed reminder that culture is built slowly.
Well, two years later, AM SURF issue No 2 is finally here.
Over the next few weeks, we’ll share some of the stories that make this issue so special.
Hope you enjoy!
Mags are now available in store and online.
24 Sep 2026
Surf Swap and Sample Sale.
Our final swap of the season will be Saturday, September 5- 9am-6pm.
Boards can be dropped off at 9am on Saturday morning. You are welcome to hang for the day or feel free to leave and come back at the end. Boards need to be picked up at 6pm sharp.
The shop doesn’t take any commission from the event. Whatever you sell you keep. One addition to the format this year - we are offering an additional 20% of buying power from the store if you keep your swap sales as a store credit. Example: sell a board for $1000, get $1200 in store credit. You can also just walk away with your initial sale price.
This swap will also be tied in with our year end sample sale.
Should be a busy one! See you there!
📸: @johnmaderephotography
26 Aug 2026
Loading……
24 Aug 2026
Happy to introduce @donaldbrink to the shop- a shaper who’s spent over two decades questioning why surfboards look the way they do. His design philosophy is simple- your front foot and back foot aren’t doing the same job, so why should a boards rails be identical on both sides.
An insane batch of asyms are now available.
If you make it to the last few slides - Donald shares a little bit of his creative process, in addition to the mood board he asked us to create to inspire his design choices for the collection.
More on the batch is on our blog- which can be accessed on our website “ AM SURF BLOG”
06 Aug 2026
AM SURF.
04 Aug 2026
Waves- coming soon. Montauk, NY.
30 Jul 2026
Today at 1pm, the AM SURF collection goes live. Release includes:
Neoprene :
- vest
- l/s top
- 3mm full suit
Classic 4 way stretch boardshorts
Changing poncho
Tees, hoodies, truckers and mesh shorts.
Thanks TEAM- @milesdellaert @leifnotleaf @tuckercoleman_
Inventory is limited.
Side note : first delivery of AM SURF No 2 mags sold out, second delivery arrives next week.
Photo: @jordanschm_dt
24 Jul 2026
I Caught a Fish with My Hands: Photo Essay published in AM Surf No 2 from @adam.mar
A story from my childhood and my first encounter with a menhaden, the species whose recovery has helped change the East End for the better. Looking back, I had no idea that this small fish would shape so much of my life and work.
“A small fish hit my ankles, washed ashore by a wave. The creature floundered momentarily on the sand before a second wave swept it back to sea. It was a yellow-flag August afternoon, and the offshore wind was combing back the crests of waves that stood tall over my four-and-a-half-foot frame. I was eleven.
Instinctively, I reached down and grabbed the cold, greasy-feeling fish with my hands. Its length was double the width of my palms and it weighed about the same as a large apple. Before it could writhe free, I grabbed a bucket, filled it with water, and dropped the fish in. A small crowd of friends and strangers formed around me to get a closer look. We studied it for a few minutes before releasing it back to the water… “
Continued in AM Surf No 2.
20 Jul 2026
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