Active Theory

Active Theory

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@activetheory

11.2K

Followers

167

Following

192

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5

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3/9

Photos/Videos in last 12

Bio

Creative Technology & Experience Studio

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Recent posts

Felix Hill - Creative Director. If his work feels familiar, it probably is. A few things you might not know: → He animated the original Netflix logo (ta-dum) → Born in Australia, raised in Stockholm → Co-hosted a gaming podcast with his brother → Happiest experimenting in the kitchen when off the clock Welcome back, Felix! 12 Nov 2026 A few days in Porto with the people who make Active Theory what it is. 🇵🇹 As a global remote company, we miss hanging out together in person. To make up for that, we step away from our screens for a week each year, pick a destination, and bring the whole team together. 37 ‘Theorists’ from 11 different countries traveled over 400 hours to meet in one place. A week dedicated to connection and culture-building. We took turns presenting our work and sharing our expertise - always incredibly inspiring. Having the context of Porto surrounding us was a real treat. Wandering the harborside port houses and eating pastéis de nata, the city was the perfect environment for us to reconnect and introduce new faces. Looking forward to the next one. 🌍🥂 06 Oct 2026 A souvenir from our latest team offsite in Porto 🇵🇹 More to follow… 01 Oct 2026 Santioni Spirits came to us with a name and a bottle, and handed us the keys to craft everything around it. We didn’t just create an identity, but a whole story. A world. A reason to stay. The Notturno Experience is the result. See link in bio. 30 Jul 2026 We joined forces to transform Barkman Honey’s digital presence into a connected, premium ecosystem - three brands united by one elegant system. From Busy Bee to Beesponsible to Barkman Honey, each destination shares a common foundation with a single CMS and design language built for efficiency, creativity, and growth. 23 Jul 2026 Out latest @figmaweave experiment up close. 16 Jul 2026 Creative possibilities emerge when you challenge what things are supposed to look like. Using @figmaweave we explored the relationship between form and material by creating a series of AI-generated 3D objects that pair unexpected textures with familiar shapes. 09 Jul 2026 A boutique spirits brand doesn’t win by outspending the category. It wins by being more interesting than it. For Santioni Spirits, we built an interactive comic book experience, because some stories need aesthetics that data can’t reverse-engineer. See link in bio. 02 Jul 2026 24 hours until the reveal. Tune in tomorrow... 01 Jul 2026 Something we’ve been quietly working on for Santioni Spirits. A novelty in how brands get introduced to the world. Built from the ground up. Coming soon. 25 Jun 2026 “a” study in transformation: noise-driven ripples displace the mesh and transition through a series of evolving materials. 11 Jun 2026 Cyera’s AI Guardian: A cinematic response to the noise of the trade show floor. We engineered a mobile-first, graphic-novel immersion designed to turn a physical moment into a lasting digital artifact. By merging the grit of comic book craft with browser-native precision, we’ve created an experience that captures attention and outlasts a one off event. @cyeralife 04 Jun 2026

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DfpiuuxgTJXFelix Hill - Creative Director. If his work fe…
DeKGWWYqns2A few days in Porto with the people who make Act…
Dd9PIJghEcyA souvenir from our latest team offsite in Porto…

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