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The world’s largest technology-powered creative group.
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Recent posts
What does "Get Back" by The Beatles have to do with applied creativity?
You can't necessarily see the step-by-step process of its creation. But both the legendary song and efficiently integrating applied creativity into your business require competence, mastery, and constraints.
In the most recent episode of the Office Hour podcast in collaboration with Accenture Song, Editor in Chief Brendan Vaughan and Accenture Song Creative Chairperson Nick Law discuss the challenges of translating creative ideas into revenue.
Listen in to their full conversation at the link in bio.
12 Aug 2026
The traits that we used to define an exceptional leader are outdated. Performance-related metrics have never told the full story. Now, creativity is a core differentiator in the new way we work.
"Historically, the way people have approached creativity... it's almost as if it's a soft skill and not a hard skill," Ndidi Oteh, CEO of creative agency Accenture Song, said in the latest episode of Brand New World. "There are expertise that exist within creativity."
In Accenture Song's latest study titled “Applied creativity—and how to lead it,” 83% of executives said that creativity is central to their company's business success.
At the link in bio, listen to Oteh break down key findings from the survey in conversation with Senior Staff Editor Jeff Beer.
22 Jul 2026
Some worlds are not just watched they are stepped back into.
See how the Accenture Song VFX team helped to bring Avatar: The Last Airbender Season 2 to life; from the vast landscapes of the Earth Kingdom to the mystery of the Spirit World and the energy of bending in motion.
This breakdown offers a closer look at one of those moments: the giant owl spirit, Wan Shi Tong, as he comes apart and rebuilds from bare bones to feathers.
Because the magic works best when you never see the wires. ✨
[Video Description: A VFX breakdown from, Avatar: The Last Airbender, Season 2 moves from a mountain scene into a dark library, revealing how a giant owl-like creature develops from skeletal and muscle models into its final rendered form. Ends with Accenture Song #VFX.]
21 Jul 2026
🦁 The best ideas do more than win awards. They connect with the people they were made for. And when they do, they create moments worth remembering. That's what made this year at @cannes_lions unforgettable.
We’re proud to celebrate the work, teams and clients recognized on the global stage at #CannesLions2026.
Here’s what we brought home:
👉 Gold
• Brand Experience & Activation - Cif: Clean my name
👉 Silver
• Brand Experience & Activation - Cif: Clean my name
• Entertainment - The Philipstown WireCar Foundation: The Philipstown WireCar Grand Prix)
• Print & Publishing - SOS Oceano: No blue, no green
👉 Bronze
• Social & Creator - Cif: Clean my name
• Creative Commerce - Cif: Clean my name
• Creative Data - The Philipstown WireCar Foundation: The Philipstown WireCar Grand Prix
• Film - Amazon: Bring a book to life
Congratulations to everyone who made it happen. This belongs to all of us. 💜
#CannesLions2026 #Accenture #AccentureSong #Droga5
[Image Description: A set of Cannes Lions 2026 Winner slides, branded with Accenture. Each slide highlights a winning campaign, awards, categories and key visuals, using black and purple text on a light background with the Accenture greater-than symbol and purple footer bar.
Slide 1 (Cover Slide): “Our Cannes Lions 2026 Winners.”
Slide 2: Cif: Clean my name, winner of Gold, Silver and Bronze awards across Brand Experience & Activation, Social & Creator, and Creative Commerce, with a Cif bottle and small character on a pile of papers.
Slide 3: The Philipstown WireCar Foundation: The Philipstown WireCar Grand Prix, Silver in Entertainment and Bronze in Creative Data, showing young people and a handmade wire toy car against an orange background.
Slide 4: SOS Oceano: No blue, no green, Silver in Print & Publishing, showing a person holding a black Brazilian flag reading “Sem azul não há verde.”
Slide 5: Amazon: Bring a book to life, Bronze in Film, with people at a bus stop surrounded by fantasy imagery, including cloaked figures, castles and magical scenery.]
26 Jun 2026
How do businesses stay relevant when change never slows down? Hear expert perspectives from Accenture leaders at #CannesLions2026.
[Video description: The video features interviews with Accenture leaders at Cannes Lions answering questions about what helps businesses stay relevant. Between interviews, footage shows conference attendees, event spaces, outdoor scenes and activity around Cannes. Leaders discuss AI, customer trust, brand, transparency and preparing for change.]
26 Jun 2026
What turns a strong idea into business impact? Our leaders shared their perspectives from #CannesLions2026.
[Video Description: Accenture leaders are interviewed at Cannes Lions, answering questions about creativity, business impact, AI and growth. The video includes clips from around the conference, attendees, event venues and outdoor scenes throughout Cannes.]
25 Jun 2026
If you listen to enough AI experts, you’ll inevitably hear the same common refrain: In the AI era, creativity is the most important asset an executive can have.
So where are all the creative leaders?
According to Nick Law, creative strategy and experience lead for Accenture Song, most people agree that creativity will be a core differentiator in the new way we work—but companies aren’t meeting that reality head-on.
Through a year of research, his team found that, while 81% of top business leaders say their organization can generate creative ideas, only 16% said they very frequently turned those ideas into initiatives that drove growth.
If design thinking is on its way out, "applied creativity" is primed to take its place. Fast Company, in collaboration with Accenture Song, looks at how a new era of creativity is reshaping how companies do business.
Read the report at the link in bio.
19 Jun 2026
A preview of what’s ahead at @Cannes_Lions!
From bold perspectives on creativity, culture and tech to real-world examples of how relevance, creativity and AI come together to drive growth, here’s what @accenturesong is bringing to the world’s biggest stage. Link in bio for more.
#CannesLions2026
[Video description: The video opens on a black screen with a glitch effect that reveals the text: “Accenture Song visuals at Cannes Lions 2026.” It then moves into fast-paced cuts of striking visuals and dynamic interfaces, moving through a sequence of innovative campaigns. Animated coordinate overlays and text reveal global locations such as Cape Town, Tokyo, Dublin, New York, São Paulo, London, and others, as diverse campaigns unfold through bold, fast-paced transitions. The rhythm builds, culminating in a final sequence that returns to a black screen with a glitch effect, again displaying the text: “Accenture Song visuals at Cannes Lions 2026.”]
18 Jun 2026
Pride isn’t just a month. It’s in the way we show up for each other, including LGBTIQ+ people, every day and drive reinvention together.
[Image description: Pride carousel featuring Accenture employees with embedded messages including “How does Pride show up every day?”, “When I can be myself without explanation or fear,” “When I am respected beyond perceived success,” “When I have equal access to benefits for me and my family,” “When leadership fosters belonging and inclusion,” “When my family and I have allies who show up and care,” “When I’m empowered to show up authentically every day,” and “With Pride, I am affirmed, supported and encouraged to lead openly.” The carousel ends with a Pride flag visual reading: “When we are all included, we can reinvent the future.”]
10 Jun 2026
23 iF Design Awards; earned by one global team of experts.
Judged by 130 design leaders from over 11,000 submissions worldwide, Accenture Song's work was recognized across AI experiences, UX, branding, service design, immersive digital platforms and more. This is what happens when creativity and technology meet real purpose.
To every team member, client and partner behind these projects: congratulations on continuing to raise the bar in the design industry.
[Slides description: 01: The iF Design Award 2026 badge opens and closes against a minimal off-white background, Animated text announces Accenture Song's 21 Wins. 02: Monochrome grid of 12 client logos; fading into view.]
27 Apr 2026
🎉 Big congrats to our six jury members representing a diverse range of talent and experience at this year’s @cannes_lions Festival of Creativity.
👉 Tseliso Rangaka, Mary Catherine Fixel, Ikuko Ohta, Danni Pinch, Damon Stapleton and Brisa Vicente Vio.
We’re proud to see their creativity and leadership helping define what’s next in marketing, creativity and culture. 🌍
#CannesLions #AccentureSong #Accenture #Droga5
[Image Description:
Cover: A graphic divided into three horizontal sections. The top and bottom rows feature six black-and-white headshots of jury members—one man and two women above, and one man and two women below. At the center, a white panel showcases the Greater Than symbol, and the text reads “Cannes Lions Jury Members 2026” in bold black.
Slides 2 to 7: On the right, black-and-white portraits of each jury member are shown. On the left, a white panel displays the Greater Than symbol at the top, and below it introduces each juror’s name and role as follows:
Slide 02 - Tseliso Rangaka, Chief Creative Officer, South Africa, Accenture Song
Slide 03 - Mary Catherine Fixel, Managing Director, Head of Sustainability, Accenture Song
Slide 04 - Ikuko Ohta, Chief Strategy Officer, Droga5 Tokyo, part of Accenture Song
Slide 05 - Danni Pinch, Executive Creative Director, Innovation Lead, Accenture Song
Slide 06 - Damon Stapleton, Co-CCO, Droga5 ANZ, part of Accenture Song
Slide 07 - Brisa Vicente, Co-CEO, Droga5 Sao Paulo, part of Accenture Song]
23 Apr 2026
The conversation is shifting. At Adobe Summit 2026, it’s less about experimenting with AI and more about scaling it and proving value.
The real challenge is how teams work, make decisions and bring it all together. That’s where to focus now.
[Image Description: Accenture montage from Adobe Summit 2026 with speaker interviews, event-floor scenes, title cards, and a closing Accenture logo.]
22 Apr 2026
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