Abyss Digital

Abyss Digital

@abyss.digital

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Global creative studio. Collapsing the distance between imagination and execution through art, design & technology

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Recent posts

NASCAR - The Chase: An Epic Odyssey We are thrilled to present our work for the NASCAR Cup Series 2026 season. A fully CGI world of 10 islands, each with its own unique NASCAR stadium, all connected as one epic journey. Creative & Production: @weareconcept80 Creative Director: Martin Cox Director: @themickeyfitz Producer: @trillyfromtheblock CGI Studio: @abyss.digital Founder & Managing Director: @shapxo Managing partner: @ragga_jagga Executive producers: @yan.marchenko @p.annichka Senior Art Director: @yaroslav.klopotenko Post-producer: @tata_d3_ CG Lead: @kalashn1k Compositing Lead & TD: @antonpokrovsky Sound Design & Mix: @sebastianvaskio Additional VFX: @jakobthorhallsson 21 Oct 2026 @underarmourfc MAGNETICO 6. Engineered for control. Campaign Imagined, Designed, and Executed by @abyss.digital 24 Sep 2026 MAGNETICO 6 – Inside the creative process. A look at how the Magnetico world came together — internal R&D, breakdowns and the unexpected solutions we found along the way, developed in close collaboration with Under Armour. Working as both the creative and the CGI studio meant the search never stopped at the concept stage. A lot of what ended up in the final films was found while building them. Client: @underarmourfc Directed & Produced by @abyss.digital Creative & Art Director: @yaroslav.klopotenko 23 Sep 2026 Abyss Digital partnered with Under Armour as the creative and CGI studio for the launch of the new Magnetico 6 campaign. We built the campaign at the intersection of magnetism and product benefit — an endless pitch of iron filaments where everything is controlled by the Magnetico 6. Engineered for control Directed and produced entirely in-house — script, creative and art direction, CGI, edit, post, color grade, and sound design.  Client: @underarmourfc Directed & Produced by @abyss.digital Founder & Managing Director: @shapxo Managing partner: @ragga_jagga Executive producer: @yan.marchenko Creative & Art Director: @yaroslav.klopotenko Editor: @zhukov_sav Original Music & Sound Design: @staubaudio Post-producer: @tata_d3_ CG Lead: @kalashn1k Concepts Artist: @kirocastle 22 Sep 2026 Four films. Not a single defender saw them coming. Closing the series of destruction for @nikefootball , with Vinícius Júnior Client - @nikefootball Creative & VFX Studio - @abyss.digital Director - @shapxo DOP - @nikitakkkuz 1AD - @oleksiismoliar Sport Choreography - @sportsonscreen @andyansah Production - @wentyfourseven_______tv Editor - @oveay Color - @yerrekke Abyss Digital: Founder & Managing Director - @shapxo Managing partner - @ragga_jagga Executive producer - @yan.marchenko Senior Art Director - @yaroslav.klopotenko VFX Editor - @zhukov_sav Post-producer - @tata_d3 Middle Art Dir - @_paperson_ CG Lead - @kalashn1k Compositing Lead & TD - @antonpokrovsky 20 Aug 2026 For @nikefootball , Alyssa Thompson and Lauren James bring both new Mercurials together in one frame: Superfly and Vapor. Client - @nikefootball Creative & VFX Studio: @abyss.digital Director - @shapxo DOP - @nikitakkkuz 1AD - @oleksiismoliar Sport Choreography - @sportsonscreen @andyansah Production - @wentyfourseven_______tv Editor - @oveay Color - @yerrekke Abyss Digital: Founder & Managing Director - @shapxo Managing partner - @ragga_jagga Executive producer - @yan.marchenko Senior Art Director - @yaroslav.klopotenko VFX Editor - @zhukov_sav Post-producer - @tata_d3 Middle Art Dir - @_paperson_ CG Lead - @kalashn1k Compositing Lead & TD - @antonpokrovsky 19 Aug 2026 First in a new series on the films we made for @nikefootball starring Kylian Mbappé. Proud to have partnered with Nike Football as the creative studio and VFX partner on this campaign, developing the creative concept alongside director @shapxo and delivering the visual effects end to end. Mbappé doesn’t go around you. He goes through you. Pure breakaway speed. Full acceleration. Whatever’s in front of it doesn’t hold. That’s the Mercurial Superfly. Client - @nikefootball Creative & VFX Studio - @abyss.digital Director - @shapxo DOP - @nikitakkkuz 1AD - @oleksiismoliar Sport Choreography - @sportsonscreen @andyansah Production - @wentyfourseven_______tv Editor - @oveay Color - @yerrekke Abyss Digital: Founder & Managing Director - @shapxo Managing partner - @ragga_jagga Executive producer - @yan.marchenko Senior Art Director - @yaroslav.klopotenko VFX Editor - @zhukov_sav Post-producer - @tata_d3 Middle Art Dir - @_paperson_ CG Lead - @kalashn1k Compositing Lead & TD - @antonpokrovsky 18 Aug 2026 The opening of Abyss Digital creative hub in the heart of historic Warsaw marks a new chapter — broadening our practice across art, design, film, and technology. Abyss Digital Warsaw was designed to disconnect from noise and reconnect with ideas. A space shaped by curiosity, taste, and the belief that creativity should never disappear with age. As kids, none of us knew the limits. That’s why creating felt easy. At Abyss, we protect that mindset on purpose — pairing childlike artistic curiosity with world-class execution. A home for artists, directors, designers, technologists, and curious minds. Not to prove anything to anyone. But to inspire ourselves every single day. Imagined by @abyss.digital Designed by @29bureau Captured by @kirillsulyga Abyss Digital — Warsaw Studio. Now open 03 Jun 2026 We never set out to build just another office. Abyss Digital’s Studio was built around one belief — that the best ideas don’t come from certainty. They come from curiosity. From people willing to start before they know the answer. We call it Innovation Through Ignorance. A deliberate choice to stay open, stay uncomfortable, and resist the obvious. Building a physical creative studio space in the age of AI is probably the dumbest decision we could have made. We did it anyway. Because creativity still happens the way it always has – through conversation, shared obsession, and the right people in the same room. The future may be built with technology. But it will always begin with human taste. Studio design: @bureau29 Manifesto film Dop: @talai.polina, Edit: @bmthnomore, Color: @yerrekke, Music & Sound Design: @staubaudio Warsaw. June 2026 01 Jun 2026 We’ve been building something. Not just a space — a statement. A neoclassical landmark in the heart of Warsaw, suspended somewhere between history and the future we’re crafting. Our new studio space marks the next chapter of Abyss Digital: evolving into a global creative studio, collapsing the distance between imagination and execution for the brands and directors we work with. Driven by two complementary powerhouses — developing creative from the ground up and delivering boutique-level premium VFX — we’re defining the visual language of tomorrow. Abyss Digital - Warsaw Studio. June 2026. 28 May 2026 Learn how some of the most insane VFX shots are created by watching the recent episode of the Reframed Podcast featuring Director @shapxo and his team @abyss.digital. Link in the bio. 26 May 2026 We are honoured to be a part of @eyecannndy Awards 2026. post-production category. official jurors. taste can’t be templated, and we wouldn’t have it any other way. 27 May 2026

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DewvnZ5G0CGNASCAR - The Chase: An Epic Odyssey We are thri…
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Ddo7G8ujhGgMAGNETICO 6 – Inside the creative process. A l…

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