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Bio
Global creative studio. Collapsing the distance between imagination and execution through art, design & technology
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abyssdigital.studio-
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Recent posts
NASCAR - The Chase: An Epic Odyssey
We are thrilled to present our work for the
NASCAR Cup Series 2026 season.
A fully CGI world of 10 islands, each with its own unique NASCAR stadium, all connected as one epic journey.
Creative & Production: @weareconcept80
Creative Director: Martin Cox
Director: @themickeyfitz
Producer: @trillyfromtheblock
CGI Studio: @abyss.digital
Founder & Managing Director: @shapxo
Managing partner: @ragga_jagga
Executive producers: @yan.marchenko @p.annichka
Senior Art Director: @yaroslav.klopotenko
Post-producer: @tata_d3_
CG Lead: @kalashn1k
Compositing Lead & TD: @antonpokrovsky
Sound Design & Mix: @sebastianvaskio
Additional VFX: @jakobthorhallsson
21 Oct 2026
@underarmourfc MAGNETICO 6. Engineered for control.
Campaign Imagined, Designed, and Executed by @abyss.digital
24 Sep 2026
MAGNETICO 6 – Inside the creative process.
A look at how the Magnetico world came together — internal R&D, breakdowns and the unexpected solutions we found along the way, developed in close collaboration with Under Armour.
Working as both the creative and the CGI studio meant the search never stopped at the concept stage. A lot of what ended up in the final films was found while building them.
Client: @underarmourfc
Directed & Produced by @abyss.digital
Creative & Art Director: @yaroslav.klopotenko
23 Sep 2026
Abyss Digital partnered with Under Armour as the creative and CGI studio for the launch of the new Magnetico 6 campaign.
We built the campaign at the intersection of magnetism and product benefit — an endless pitch of iron filaments where everything is controlled by the Magnetico 6. Engineered for control
Directed and produced entirely in-house — script, creative and art direction, CGI, edit, post, color grade, and sound design.
Client: @underarmourfc
Directed & Produced by @abyss.digital
Founder & Managing Director: @shapxo
Managing partner: @ragga_jagga
Executive producer: @yan.marchenko
Creative & Art Director: @yaroslav.klopotenko
Editor: @zhukov_sav
Original Music & Sound Design: @staubaudio
Post-producer: @tata_d3_
CG Lead: @kalashn1k
Concepts Artist: @kirocastle
22 Sep 2026
Four films. Not a single defender saw them coming. Closing the series of destruction for @nikefootball , with Vinícius Júnior
Client - @nikefootball
Creative & VFX Studio - @abyss.digital
Director - @shapxo
DOP - @nikitakkkuz
1AD - @oleksiismoliar
Sport Choreography - @sportsonscreen @andyansah
Production - @wentyfourseven_______tv
Editor - @oveay
Color - @yerrekke
Abyss Digital:
Founder & Managing Director - @shapxo
Managing partner - @ragga_jagga
Executive producer - @yan.marchenko
Senior Art Director - @yaroslav.klopotenko
VFX Editor - @zhukov_sav
Post-producer - @tata_d3
Middle Art Dir - @_paperson_
CG Lead - @kalashn1k
Compositing Lead & TD - @antonpokrovsky
20 Aug 2026
For @nikefootball , Alyssa Thompson and Lauren James bring both new Mercurials together in one frame: Superfly and Vapor.
Client - @nikefootball
Creative & VFX Studio: @abyss.digital
Director - @shapxo
DOP - @nikitakkkuz
1AD - @oleksiismoliar
Sport Choreography - @sportsonscreen @andyansah
Production - @wentyfourseven_______tv
Editor - @oveay
Color - @yerrekke
Abyss Digital:
Founder & Managing Director - @shapxo
Managing partner - @ragga_jagga
Executive producer - @yan.marchenko
Senior Art Director - @yaroslav.klopotenko
VFX Editor - @zhukov_sav
Post-producer - @tata_d3
Middle Art Dir - @_paperson_
CG Lead - @kalashn1k
Compositing Lead & TD - @antonpokrovsky
19 Aug 2026
First in a new series on the films we made for @nikefootball starring Kylian Mbappé.
Proud to have partnered with Nike Football as the creative studio and VFX partner on this campaign, developing the creative concept alongside director @shapxo and delivering the visual effects end to end.
Mbappé doesn’t go around you. He goes through you. Pure breakaway speed. Full acceleration. Whatever’s in front of it doesn’t hold.
That’s the Mercurial Superfly.
Client - @nikefootball
Creative & VFX Studio - @abyss.digital
Director - @shapxo
DOP - @nikitakkkuz
1AD - @oleksiismoliar
Sport Choreography - @sportsonscreen @andyansah
Production - @wentyfourseven_______tv
Editor - @oveay
Color - @yerrekke
Abyss Digital:
Founder & Managing Director - @shapxo
Managing partner - @ragga_jagga
Executive producer - @yan.marchenko
Senior Art Director - @yaroslav.klopotenko
VFX Editor - @zhukov_sav
Post-producer - @tata_d3
Middle Art Dir - @_paperson_
CG Lead - @kalashn1k
Compositing Lead & TD - @antonpokrovsky
18 Aug 2026
The opening of Abyss Digital creative hub in the heart of historic Warsaw marks a new chapter — broadening our practice across art, design, film, and technology.
Abyss Digital Warsaw was designed to disconnect from noise and reconnect with ideas. A space shaped by curiosity, taste, and the belief that creativity should never disappear with age.
As kids, none of us knew the limits. That’s why creating felt easy. At Abyss, we protect that mindset on purpose — pairing childlike artistic curiosity with world-class execution.
A home for artists, directors, designers, technologists, and curious minds.
Not to prove anything to anyone.
But to inspire ourselves every single day.
Imagined by @abyss.digital
Designed by @29bureau
Captured by @kirillsulyga
Abyss Digital — Warsaw Studio. Now open
03 Jun 2026
We never set out to build just another office. Abyss Digital’s Studio was built around one belief — that the best ideas don’t come from certainty. They come from curiosity. From people willing to start before they know the answer.
We call it Innovation Through Ignorance. A deliberate choice to stay open, stay uncomfortable, and resist the obvious.
Building a physical creative studio space in the age of AI is probably the dumbest decision we could have made. We did it anyway. Because creativity still happens the way it always has – through conversation, shared obsession, and the right people in the same room.
The future may be built with technology.
But it will always begin with human taste.
Studio design:
@bureau29
Manifesto film
Dop: @talai.polina, Edit: @bmthnomore, Color: @yerrekke, Music & Sound Design: @staubaudio
Warsaw. June 2026
01 Jun 2026
We’ve been building something. Not just a space — a statement.
A neoclassical landmark in the heart of Warsaw, suspended somewhere between history and the future we’re crafting.
Our new studio space marks the next chapter of Abyss Digital: evolving into a global creative studio, collapsing the distance between imagination and execution for the brands and directors we work with.
Driven by two complementary powerhouses — developing creative from the ground up and delivering boutique-level premium VFX — we’re defining the visual language of tomorrow.
Abyss Digital - Warsaw Studio. June 2026.
28 May 2026
Learn how some of the most insane VFX shots are created by watching the recent episode of the Reframed Podcast featuring Director @shapxo and his team @abyss.digital.
Link in the bio.
26 May 2026
We are honoured to be a part of @eyecannndy Awards 2026. post-production category. official jurors. taste can’t be templated, and we wouldn’t have it any other way.
27 May 2026
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