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Bio
A creative production studio made up of culture-defining artists.
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florence.co-
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Recent posts
'Margins' DC for @autodesk ⛷️ all hail the team, as ever. (not AI content)
Agency - Giant Spoon
Senior Art Director - Krista Chabris
Director, Brand Strategy - Bill Dannon
Head of Brand Management - Chris Reed
Chief Creative Officer - Ian Grody
Creative Director - Lexi Rodriguez
Creative Director - Bryan Ortiz-Dempler
EP - Mateo Suarez
AAD - Sarah Watson
Director - 🤾🏼♀️💥@jaywalker_____
DoP - Chuk Owens @chuk.owens
Production - Florence @_florence.co
Founder/EP - Jerad Anderson @_jeradanderson
EP - Romy Jo Waller @romyjo_x
Producer - Bar Hariely @barhariely
Service Company - Denim @producedbydenim
Executive Producer - Christian Tyler @christianandtyler
Line Producer - Jackie De Niverville @jackieden
Production Manager - Kyle J. Thompson @misterkyyle
Production Coordinator - Natalie Panacci @nataliepanacci
Unit Manager - Ben Macdonald
Edit - Church @church.edit
Editor - Dakota Giglio @dakota_giglio
Color - Ethos Studio @ethos_studio
Colorist - Kaitlyn Battistelli @kaitlynbattistelli
VFX - IO @io.studio
Composer - Joaquin Pastor @internationalpartygirl
03 Nov 2026
@stevemadden ‘Men’s F/W 2026’
Director/Editor: @jvriez
DoP: @mariaraaad
featuring @ayyogeo, @valentinoxdior + Henry Mouw 🚘
EP: @_____ndc
CD/photographer: @kusumadjaja
1st AC/swing: @_lucasmorse_
Gaffer: @shenwilliamscohen
PA: Lester Fernandez
Sound design/VFX: @jvriez
Colorist: @ryanurzi
Color house: @ethos_studio
Head of Production: Sasha Pace
Executive Producer / MD: @visualmagic
Founder / Executive Producer: @semajwerd
Special thanks: @brittchiodo + @_jeradanderson
Digi tech: @julianlopeznyc
Photo assist: @hbooogie
Prop stylist: @gooseberryboi
Prop assist: @zac.pepere
CMO: Alex Frias
President of SM Mens: @jakefrank__
VP brand and integrated marketing: Christine Fink
Integrated marking manager: @alwaysoshae
Camera rental: @lightsourcenyc
Special thanks: @kylejwhitehead_
Lighting rental: @vela.nyc
Location: @carparttime
Fashion director: Fisher
HMUA: @petermatt
Junior stylist: @casey.shoulberg
Stylist assist: Anna McGrade
Producer: Samantha Adams
Sr. art director: Nick Perrota
Social media specialist: Sebin Jeon
Social capture: @brandon.win
28 Oct 2026
@jvriez now represented by @_florence.co
Jake Vriezelaar is a NYC-based director with a cinematographer’s eye and a comedian’s timing. He earned every step. He started as a cinematographer shooting music videos for indie bands across Ohio, Michigan and Indiana. Then he moved to New York, working as a PA by day and a camera operator by night, before landing in-house at Vevo, where he started directing. With his best friend Emmanuel Terrell, he formed the duo Poser. It was a crash course in tight deadlines, treatments and agency relationships, and it taught him to make fast work that still travels. Now he’s going solo with a sharp eye for both craft and culture.
He grew up in industrial Northwest Ohio, where the sunsets could make a power plant or a strip mall look worth filming. That instinct for finding the vibrant in the mundane still drives everything he shoots.
His work for Nike, Jordan, ALDO, DoorDash and Hypebeast, and with artists like Gracie Abrams, Common, Reneé Rapp and Central Cee, has one thing in common: levity that sticks. He believes not taking yourself too seriously is one of the most vulnerable things a film can do. In a culture built to pull people apart, those are the stories people remember.
His ambition is simple. Make work that earns respect in the big city and still lands with the guy watching the commercial break back home in Ohio.
27 Oct 2026
Visit Laughlin I “Keep It Floaty”
Clients: LVCVA @lvcva
Creative Agency: R&R Partners @rrpartners
Production Company: Florence @florence.co
Director: Matteo Mosterts / @mjmosterts
Cinematographer: Kai Saul / @kaisaul
Production Designer: Tye Whipple @tyewhipple
Stylist: Paola Alejandra Erazun @paola_erazun
Colorist: Ryan Urzi / @ryanurzi
Editor: Sean Lagrange / @sean.lagrange
Music & SFX: Yessian Sound / @yessiansound
VFX and Finishing House: EDI / @effettidigitaliitaliani
Florence
Founder/Executive Producer: Jerad Anderson / @_jeradanderson
Executive Producer: Brittany Chiodo / @brittchiodo
Head of Production: Rick Theberge / @rickdoesnthaveinstagram
Staff Coordinator: Mary Gabrielyan / @maryjpg.3
Line Producer: Lisa Brugliera / @lbrugliera
Production Manager: Shawn Vincent
Production Coordinator: Anna Aguilar-Porter
Director Assistant: Dylan Mondschein / @coolgrrl98
LVCVA
Advertising Manager: Jenelle Jacks
Senior Director of Advertising: Colleen Yoshida
Senior Manager of Extended Destinations: Meg McDaniel
R&R Partners
Account Director: Jenna Lusk
Group Creative Director: Brad Warsh @bradwarsh
Creative Director: Josh Harris @josharris
Creative Director: Ben Becker
SVP, Brand Management, Client Partnerships: Liam Doherty
Account Director, Client Partnerships: Jackson Landsbury
Executive Producer: Erika Buder
Senior Production: Kate Bolnick @plsdonthatekate
20 Oct 2026
@salomon ‘Gravel Running Challenge’
Director: @benmullinkosson
DoP & Gaffer: @alejandro_mhb
Creative & Production: @kidzfrmnowhere.cn
Account Director & EP: @yiwenwang
Producer: 77Zhou /kidzfrmnowhere @edcqqq
PM: Wendi /kidzfrmnowhere @ddoca_lii
1stAD: @ohehey
2ndAC: Lu
Art Director: @sleepyyying
Casting: Lingdian Li Group
Shanghai Chapter
Location Manager: Zhangguide
1st AC: Xiao Bao
Prop Master: Lei Wang
Hair&Make Up: MRK&3
DIT: Feng Yao
Runner: Xiang Yu
Talent: @geropalasti & Zumila
Production Equipment: ROLLING Rental
Chengdu Chapter
Line Producer: Junjie Zhang @anshuyu_ca
1stAC: Lei Chen
Prop Master: Xuesong Li
Hair&Make Up: Leo
DIT: Ping Xie
Runner: Longsheng Li
Talent: Ben&Zhirui
Production Equipment: Qiyu Rental
Editor: @hugobaudinet
Color Grading: 7 @Lune.7777
VFX & Online: Awen
Music & Sound Design: @matthias_t_mueller
13 Oct 2026
CONGRATS @anthonypham 🙌
@rollingstone @harrystyles @thomyorke
Writer @robbiesheff
Editors in Chief @seanfwoods & @shirleyhalperin
Executive Music Editor Christian Hoard
Creative Director @joe_hutchinson
Director of Photography @jennsantana
Director of Social & Video @waiss_aramesh
Associate Director of Social Media @leahluser
Executive Producer @chriskimfilm
Senior Video Producer @hiviviane
Producer & Colorist @mitchsaavedra
Social Video Producer @sim_tumay
Senior Product Designer @nthompson89
Senior Visuals Editor @photoeditorjoe
Styling @harry_lambert x @naom_c @ellabacon_ @zazamcdonald
Hair @1malcolmedwards x @lgamanagementbeauty
Makeup @niamhqui x @lgamanagementbeauty
Set Design @patienceharding
Movement director @darcyjwallace
Production by @faragoprojects
Lighting Director @kaicemnarin
Photo Assistance @george_huttonn Benedict Moore
Digital Technician @giloscope
Set Design assistance @edieamos Jack Short & Miranda Latimer
Video Interview DoP @cartersaidwhat
Video Interview Cam Ops @stephanknight_ @isseyrider
Video Interview Gaffer @jack_gould
Video Interview Camera & Lighting assistant Tom Wood
Video Interview Sound Eningeer @jai.bay
Video Interview Production Assistance Alicia Wood
Location @bigskystudios
09 Oct 2026
Hers ‘Feeling A Little Off’ DC
Director: Erin Murray @erinsmurray
DoP: Sean Conaty @seanpconaty
Starring: @jessicagadzinski
Production Company: @_florence.co
Founder/Executive Producer: @_jeradanderson
Executive Producer: @romyjo_x
Executive Producer: @brittchiodo
Head of Production: @rickdoesnthaveinstagram
Staff Coordinator: @maryjpg.3
Line Producer: @joeyfitzsimmons
Production Supervisor: Laura Goldenstein
Assist Production Supervisor: Daphne Lucas
Assist Prod Supervisor: Megan Ruiz
PA - Office/Client: Felicia Fantin
Set PA: Kyler Simmons
Set PA: @coltonrandol
Set PA: Julian Hernandez
Truck PA - Camera: Akeem Glenn
Truck PA - Prod: Avo Oksazian
Storyboards: Avery Ota
Location Manager: mfdennehy
Transpo Captain: Gage Armstrong
Reps: @resourcela
Client: @hims @hers
Art Director: @cilla_the_killa_
Copywriter: @leahgracewelcome
Director of Production: @alypullmanstewart
Producer: @shidume
1st AD: Ed Vega
2nd AD: @timvsevil
Script Supervisor: Bethann Morgan
1st AC: @jospeh_canon_600
2nd AC: @da_berbz
DIT: @ashgandhidp
VTR: Micah Lashbrook
Gaffer: @oilenterprisesinc
ACLT / Cube Driver: @rbaumgartner
SLT: Joshua Atkin
SLT: @dobs2233
SLT: Gio Silva
Key Grip: Mynor Priesling
BBG: Steve O’Hollearn
Grip: Perry Karidis / @karidisperry
Grip: Pat Christman
Grip: Will Gonzalez
Stunt Coordinator: @romano_stunts
Stunt Assist: @johncpeterson
Stunt Builder: @joemartinezfx
Wardrobe Stylist: donnalisa00
Wardrobe Assist: @tcarb
HMU: @_h_a_y_j_
Production Designer: @francescampalombo
Leadman: Raymond Schimdt
Set Dresser: Morgan Coleman
Set Dresser: Henry Kulesa
Set Dresser: Seth Murray
On Set Dresser: Hank Kulesa
On Set Dresser: @snackon
Prop Master: @intern_ceo
2nd Props: @saramardon
Scenic Charge: @jacquieli
Scenic Asst: Nick Sabio
Shopper/Buyer: Millie Jenkins
SPECIAL EFX: Dave Peterson
Colorist: @davidtorcivia
Sound Designer: @milkyneil
08 Oct 2026
@cleanbandit @chloebailey @omah_lay ‘Company’
director: @cleanbandit
production company @_florence.co
creative director / choreographer: @magg._z
producer: @nabeerzkhan
founder: @_jeradanderson
ep: @brittchiodo
hop: @rickdoesnthaveinstagram
staff coordinator: @maryjpg.3
pm: @schabs4
1st ad: @dbenfilms
2nd ad: @my_boifriend
choreo assist: @janezogbi
dancers: @maliahhoward @stephaniekimkim @taylorr.lopezz @carolinacentenera
Victoria Renteria / @victoria_renteriaa @sophiaoddi @melissavalenzuelaa @iyana.monet @giagiagiagia7
@freedaelectra
DoP: @floatingavocado
steadicam: @aarongantt
1st ac: @bradavision
2nd ac: @ashleey.kate
rig tech: @conorkaudio
gaffer: @damnhumble
bbe: Michael Roseman @michaelroseman.cine
electric: @sven_v
electric: @nelson_ftw
key grip: @picassogrip
bbg: @samsatossky
grip/driver: @alexx_stylez
grip: @harvill0890
grip: @77guido_
editor: @cleanbandit
color grade: @matthieu.toullet at @company_3
color producer: @edwinelkproducer
post / vfx producer: @cleanbandit
vfx: @wanderlandfilms
additional vfx: @maxcoltt
cb mgmt: @elevenmgmt
cb bts: @aamirxkhuller
chlöe mgmt: @shermayb @rickylawson_
chlöe bts: @byjamiebruce
ol mgmt: @bigdonatella @iamsabrinaanne
Eugene Church
ol bts: Reggie Rivers
chlöe stylist: @jasonrembert
chlöe stylist assist: @ww.ilt
chlöe mua: @thekamua
chlöe hair: @hair__poet
ol stylist: Mateo
cast stylist: @magg._z
cast mua: @samanthalepre
cast hair: @antoinemartinez
cast mua assist: @cultofkelby
cast mua assist: @hatti_rees
cast hair assist: D@mzdiamondbhair
cast hair assist: @hunnybabebeauty
audio playback: @1gnacio_619
medic: @middlenamemoki
catering: @d_r_catering_inc
ad pa: @dion_thereal
truck pa: @jwagnerla
truck pa: @susejrod
van pa: @grvywvy
set pa: @jeanzelle18
set pa: _ooyoung
set pa: @connorgivenss
set pa: Jesse Berger
23 Sep 2026
@teeeezyc now represented by @_florence.co
TARAN is a London-based director working across music, fashion and advertising. He cut his teeth in the UK rap and music video scene, learning by doing - building crews from scratch and finding ways to make ambitious ideas feel bigger than the resources behind them.
Without a traditional route into the industry, TARAN developed as a self-shooter and built his own production setup, an entrepreneurial streak that also saw him launch an e-commerce company later recognized by Forbes 30 Under 30. That same resourcefulness continues to shape his directing today: visually ambitious, culturally grounded and driven by movement, performance, and rhythm.
His work spans films and campaigns for Adidas, Amazon Prime, sloggi, Everlast, Palm Angels and Wingstop, alongside projects for emerging and established artists. As his work moves further into global advertising and fashion, TARAN brings with him the resourcefulness, creative instinct, and authenticity that shaped his early career.
In another life, he would have been an astronaut or a physicist and probably wouldn’t be speaking about himself in the third person.
11 Sep 2026
@on @dickssportinggoods
Director: @courtsyy @east__co
Agency: @harbinger_creative
Cast: @delaneyrowe @yaredthegoose @mikebowshow @hunternance @marisanoelrazo @heytenzing
Photographer @viviankimx
DP @htatlinhtut @gershproduction
Social Capture Director & Photographer @instaroth
Stylist @abbyoliverhatch @gershagency
Makeup Artist @alliesmithmakeup @maworldgroup
Hair @johnnovotny @opusbeauty
PD @elysiabelilove @11thhouseagency
Movement Director @cooljayknight
Retoucher @saskiamariephoto
Color @ethos_studio @kaitlynbattistelli @monicajescalante_color @beatricetremblay_
Composer @petermmurray @11thhouseagency
Editors @sofiakerpan @robertinfluencer @modern.post @knowkeats
Social Retoucher @phtsdr
Producer @badgirl_lili
Post Producer @Kathleenericanyc
Creative Director @keenanmac
Assistant Creative Director @isaaaspector
Strategist @alex_____tran
Art Director @pierre.csd
02 Sep 2026
@ewc_en ‘YiNuo, The Face Of Honour of Kings’
Director: @benmullinkosson
DoP: @johnduuu
featuring YiNuo, @aghokgg
Production: @chewproductions
Creative Director: @tompnewman
Executive Producer: @bockywills
Producer: @angelicaarroyo_
Writer: @shawstuff
Shanghai:
Production Company: @tinyvolcanostudio
Executive Producer: @blondechinese
Producer: Ola Han
Assistant Director: H
Additional Cast: @justaboyfuckinaround
1st Assistant Camera: Feng
2nd Assistant Camera: Wang Xingyao
Production Designer: @karinehuang_
Art Director: Mergen
Art Assistant: 1q
Gaffer: China__joe
Lighting Assistants: Zeng Xiangxin, Wang Wenhao, Jing Xudong, Zhao Zongxiang
Sound Recordist: Bob
Stylist: Amy Cui
Costume & Makeup Team: @shaeee_xy, Qingqing, Maggie, Ting Xi
Location Manager: Deng Qing
Location Team: Tangtang, DAVE, Kongkong
Runner: Tao Tao Team
Camera Equipment Supplier: Yixing Film & Television
Offline Editor: @tompnewman @nickmitchmoreedits
Online: @goodbuddyjoe
VFX: @pineapple_vfx @a.pineapple.ep
Original composition & Design: @brother___music @patricklee.sound @hugoellingham
Color: @colourbyfawn @fszulc_colour @producedbydan
18 Aug 2026
Liene Mother’s Day ‘Stick What Makes Her HER’
Director: @benmullinkosson
DoP: @feilight
Cinematographer: @evan_feng_
Production: @mothertonguemedia
Agency: @eoncreative.us
Executive Creative Director / EP: @wang_lu_ka
Executive Group Director: Landon Dong
ACD / Copywriter: @elevenwong927
Account Director: Penny Pei
Producer / 1st AD: lilyhuangvoroninabefire
Director of Photography: @feilight
Casting Director / UPM: @zzzzzyang__
Casting Associate: Kingsley Guo
Prop Master: @sharon_vn
Assistant Prop: @paigeh_hegiap
Assistant Prop: Veronika Wiedmeyer
Assistant Prop: @eureka_sun
Sound Mixer: @ada.zang
Sound Mixer: @_zwitzki
UPM / Driver PA: @persefenyy
Key PA / Swing: @adam_zhaooo
Assistant Camera / Key Grip: @joeylok59
Assistant Camera / Key Grip: @willdaprise
DIT: James Jacobs, Jared Wiedmeyer
Original Score: @internationalpartygirl
Editor: @austendeery
Sound Design & Mix: @youtoocanwoo
Sound Design: @derekwavebreakr
Sound Design: @austinandtheguitars
Post Sound Producer: @l_peregrine
Colorist: @nicola.gasparri
ADDITIONAL
Editor: @xiiiaoh
Editor / Associate Post Producer: @gong @zoeeeeeee_7
Assistant Editor: @su.zhoou
Sound Design & Mix: @pslmsmn
Sound Design & Mix: @williamlandryaudio
Colorist: @color_fist
Still Photography: @vcai_photo
Graphic Design: Lily Huang-Voronina
Motion Graphic: @junegcx
Graphic Design Support: @yitong_ha
15 Jul 2026
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