91 Rules

91 Rules

@91.rules

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Recent posts

@oliviarodrigo in 2x @lancome global campaigns shot last year with an incredible team. Thank you for having us <3 Director: 91 Rules @91.rules Production: @wanda_productions Agency: Publicis Luxe Executive Producer: @anthonybargis <3 , @juliaegordon <3 Director of Photography: @niconiermann Production Design: @rtylerevans Producer: @tomy_toka Producer: Julien Lemaitre Edit: @echevestejon @icecream_paris Color: @alice_prudhomme VFX: @nighshiftparis Moco: @cinemotionrobotics , Yann Besset, Victor Fournier Production Supervisor: Timothy Kreis
Commercial Coordinator: Bennett Schulberg Coordinator: Joy Autuly 1st AD: Andy Miller
2nd AD: Danny Restrepo 1st AC: Noah Ramos
2nd AC: Minmin Tsai
DIT: Charles Alexander Sound Design: @concret.form @whykaisofly Crane Operator: Bogdan Iofciulescu
Crane Tech: Jeff Curtis
Remote Head Tech: Doug McCormick Chief Lighting Technician: Andrew Korner
Assistant Chief Lighting Technician: George Sugar
Lighting Programmer: Gideon Markham
Lighting Technician: Jeremy Dewald
Lighting Technician: Alejandro Tapia
Lighting Technician: John Linares
Lighting Technician: Doug Ednie Key Grip: Jamie Lagerhausen
Dolly Grip: Sooduk Chung
Grip: Mike Enriquez
Grip: Perry Karidis
Grip: Ely Gonzalez
Grip Driver: Anthony Mollicone Assistant Art Director: Angus Bernsen
Art Coordinator: Madeline Smurthwaite
Prop Master: Brandon Kloud
Leadman: Theo Cohn
Set Dresser: Corey Glenn
Set Dresser: Annie Grafe Special Effects: Ron Rosegard
Special Effects: Samuel Dean Sound Mixer: William Martel
Boom Operator: Adam Young VTR Operator: Chris Schaffer
Teleprompter: Josh Green Key Costumer: Chloe Delgadillo
Key Costumer: Chenelle Delgadillo
1st Assistant Costumer: Manuel Justin Ramirez III
Seamstress: Aneta Valizar Key Make-Up: Melissa Hernandez
Key Hair: Clayton Hawkins
Manicurist: Yoko Sakakura 10 Feb 2026 adidas ‘Speed is Money’ film (!) starring @ochocinco and captured perfectly by Sean Price William on 16mm and featuring db3_tip @emeka.egbuka @garrettwilson @romeodunze @amonra_stbrown @kylepittssr @prettyfacelondon__ @_youngshiner_n1 @amirsears1_ @_tray.4 Director:  @91.rules DP:  Sean Price Williams Production Company: @cadencefilms Executive Producer:  Lorenzo Ragionieri  @lorenzoragionieri EP / HOP:  Jeff Sommar  @jeffsommar  Screenwriter: Jordan Coley @ejordan.web Production Designer:  Brittany Porter  @thebritttt    Stylist:  Lana Jay Lackey  @lanajaylackey  Producer:  Jon Dino  @jon_dino  1st AD:  Brian Moon Gaffer:  Mike Hazen Key Grip:  Joe Kimble Prop Master:  Eric Odze  @ericodze   Locations:  Susanne Ragnarsson Production Supervisor:  Jennifer Friedman Make Up:  Juliana Moss Stylist:  Naty Parodi  @natyparodi  Editor:  Lauren Friedman  @laurenfriedmann   Color:  Myles Bevan  @m.y.l.e.s   Post House:  @modern.post  Music & Sound Design:  Moritz Staub  @staubaudio   Agency:  @the_midnight_club   Creative Director:  Rory Knibbs  @kid_knibbs  Exec Producer:  Justin Townsend Sr. Producer:  Yohan Yoon  @yohanyoon_ 18 Jun 2026 godspeed 9/6 @camila_cabello 30 Aug 2024 In honor of @tinashenow continued world domination and absolute album of the year, Popstar, realizing we haven’t shared our video for “Crash Out” shot on the same day as Melatonin in the front yard of the house. Surprise! Scooters!   Creative Direction: @tinashenow  Director: @91.rules Prod Co: @ted.and.jane EP / Producer: @leseydel Producer: @sofiewar DP: @chuk.owens Choreographer: @jaquelknight Choreo Assistant: Rebbi Rosie Dancer: @thegirljosie Dancer: @trevonanderson Dancer: @chebarrettdavis Dancer: @darioboatner Editor: @cabinedit / @thekidmatt Colorist: @halation_tv / @georgeneavecolour / @natsattravels Management: @simonnegabrielle  Atlantic Records: @rafporter  Atlantic Records: @baetovin Atlantic Records: @krishtakeover  Social Media: @joeypucino  Production Manager: @naomizariza Production Coordinator: @graceaperkins 1st AD: @lanestroud 2nd AD: Frederick Gourgue 1st AC: @lukejamison_ 2nd AC: @giovannimorales Playback: @aarondee Key Grip: @mr.hotcoffee Best Boy Grip: Brendan Craighill Swing: @samsatossky Gaffer: @tatemccurdy Best Boy Electric: @claypacatte Electric: Paul Kane Production Designer: @allison.jensen Set Dresser: Evan Carson  Set Dresser: @gus.alexander Art Assist: @saniyahsyed Casting Director: @apecastings Stunt Coordinator: Ashton Moio Skateboarder: @hale Skateboarder: @jn3ww Scooterer: @swaythepr1nce Scooterer: @elsand0 Skater: Justin Desembrana Hair: @malcolm.marquez  MUA: @mjr_makeup Stylist: @annatrevelyan Stylist Assist: @damienlloyd Director’s Music Video Rep: @larkcreative Director’s Rep: Cadence @cadencefilms 11 Nov 2026 What an absolute joy to work with @tinashenow on the banger that is Melatonin!
Love this song and video more than words can describe <3 Creative Direction: @tinashenow  Director: @91.rules Prod Co: @ted.and.jane EP / Producer: @leseydel Producer: @sofiewar Director’s Music Video Rep: @larkcreative Director’s Rep: Cadence @cadencefilms DP: @chuk.owens Stylist: @annatrevelyan Hair: @malcolm.marquez  MUA: @mjr_makeup Editor: @thekidmatt / @cabinedit  Colorist: @josephbicknell / @company_3  Management: @simonnegabrielle  Atlantic Records: @rafporter  Atlantic Records: @baetovin Atlantic Records: @krishtakeover  Social Media: @joeypucino  Production Manager: @naomizariza Production Coordinator: @graceaperkins 1st AD: @lanestroud 2nd AD: @turbothead 1st AC: @lukejamison_ 2nd AC: @giovannimorales Playback: @aarondee Key Grip: @mr.hotcoffee Best Boy Grip: Brendan Craighill Swing: @samsatossky Gaffer: @tatemccurdy Best Boy Electric: @claypacatte Electric: Paul Kane Production Designer: Allison Jensen Set Dresser: Evan Carson  Set Dresser: Gus Alexander Art Assist: @saniyahsyed Stylist Assist: @damienlloyd Casting Director: @apecastings BG: @cc_njoku BG: @bluebyblu BG: @amanda.rene BG: Antonio Martinez BG: Johnny Nelson BG: Kimberly Jindra BG: Lori Hall BG: @janahgoss BG: @jn3ww BG: Quincy Reynolds BG: @tinajarmusz BG: Yana Netreba BG: @lake.dorn (!) BG: @nathanialgray (!) 13 Aug 2026 Absolutely gassed up vignettes for @adidasusfootball and featuring legends @ochocinco db3_tip @emeka.egbuka @kylepittssr @prettyfacelondon__ @_youngshiner_n1 @amirsears1_ @_tray.4 Director:  @91.rules DP:  Sean Price Williams Production Company: @cadencefilms Executive Producer:  Lorenzo Ragionieri  @lorenzoragionieri EP / HOP:  Jeff Sommar  @jeffsommar  Screenwriter: Jordan Coley @ejordan.web Production Designer:  Brittany Porter  @thebritttt    Stylist:  Lana Jay Lackey  @lanajaylackey  Producer:  Jon Dino  @jon_dino  1st AD:  Brian Moon Gaffer:  Mike Hazen Key Grip:  Joe Kimble Prop Master:  Eric Odze  @ericodze   Locations:  Susanne Ragnarsson Production Supervisor:  Jennifer Friedman Make Up:  Juliana Moss Stylist:  Naty Parodi  @natyparodi  Editor:  Lauren Friedman  @laurenfriedmann   Color:  Myles Bevan  @m.y.l.e.s   Post House:  @modern.post  Music & Sound Design:  Moritz Staub  @staubaudio Agency:  @the_midnight_club   Creative Director:  Rory Knibbs  @kid_knibbs  Exec Producer:  Justin Townsend @jaymtown Sr. Producer:  Yohan Yoon  @yohanyoon_ 19 Aug 2026 tomorrow! @tinashenow 12 Aug 2026 Idea 1 by @Kelela directed by us. A real dream come true moment to have the privilege to work alongside Kelela and Yasser in creating this video for such a monumental song. What an honor!!!!  <3 Directed by @91.rules Creative Director: @yasserabubeker <3 Cinematographer: @liamareardon Produced by @pyramyd.studio @objectandanimal Executive Producers: @nisinson @meilinbae @alexbrinkman Producer: Amna Ali @theamnaalii Directors Rep: @larkcreative  Styling: @juliocesardelgato Production Designer: @natalienareau Makeup Artist: @raisaflowers :,) Hair Stylist: @mattbenns Editor:  @troycharbonnet  Post Production Company: @modern.post Executive Producer: @andrew_illson Post Producer: @morganesc0bar Assistant Editor: Jake Bann Colorist: @m.y.l.e.s Color Producer: Brian Corey  VFX: @himia.digital Production Coordinator: @_catzheng Assistant Director: ‭@nsossiromano 1st AC: Donovan Loew  2nd AC: @bratanoperator Gaffer: @johnizarpate Best Boy Electric: @ericgrisanti Key Grip: @davidkongii Best Boy Grip: Steve Garcia  Art Assistant: Lorin Daughton Styling Assistant : @meenanailah Hair Stylist: @mattbenns Hair Assistant: @wigboy Hair Assistant: @majorartistry Nail Technician: @sonyameesh BTS: @kenibmyself Production Assistant: Zamoi Murrell 08 Apr 2026 Biotherm ‘Les Eaux’ DC shot in Barcelona last year <3 Director: @91.rules EP: @juliaegordon Agency: McCann Paris DP: @niconiermann Choreographer: @kevin.bago Producer: @tomy_toka Production Designer: @cesaresedo Production Company: @wanda_productions @247plus__ 1st AD: Jacques Eberhard Steadi: @teva_vasseur Styling: @victoriasekrier Casting: @vycasting Editor: @icecream_paris Color: @josephbicknell Score, Sound Design, Mix: @staubaudio VFX: @everest_studio VFX: @himia.digital VFX Supervisor: @adriandooran <3 Charles, Fabien, Mathieu, Goncalo, Alicia, Alice, Alexandre, Sabrina, Melodie, Patxi, Juliet 03 Jun 2026 @adidasoriginals XLG 2.0 campaign starring @bigxthaplug and all his clones and @bktherula Director: 91 Rules @91.rules Agency: @matteprojects  MATTE Partner: Max Pollack @maxapo Client Director: Carter Adams @carterneeld Head of Creative: Don Kim @donlygrim Associate Creative Director: Ariel Panigel @panawapa Senior Art Director: Cody Parks @1gwenstefani Lead Creative Strategist: Deborah Igunma @debsplayerone Graphic Designer: Caleb Ekeroth @calebekeroth Digital Designer: Tanya Lize @tanyalize Diner Cameo: @bktherula DP: Andrew Yuyi Truong @a.y.truong Production Design: Liam Moore @liam.mooore Director of Post: Michael Czeizinger @mczeizinger
Post Production Manager: Caro Fortuna @c_fortuna_ Post Producers: San Yvin @soleil.works Ben Lomeli @ben_lomeli Project Manager: Dylan Valdiva @dylanvaldiva Assistant Editors: Nicola Rios, Owen Walker Executive Producer: Kristen Bowman @kbowmannyc Producer: Maria B. Fernandez @beteknows Sound Design & Mix: Staub Audio @staubaudio Stylist: Genesis Duran Editor: Aaron Saiki @aaronysaiki EP: Lexi Stearn @elexisstearn Post Producer: Hannah Smith @hannah.b0mb Color House: @company_3 Colorist: Joseph Bicknell @josephbicknell Producers: Shoko Mizuguchi Shannen Troup VFX: Scissor Films @scissorfilms On-Set VFX Supervisor: Sam Malko @samalko VFX Producer: Ashlyn DesRoches @ashlyndesroches VFX Coordinator: Daniel Taran 3D Modelers: Mark Thorsen @digitalcubemedia , Edward Baxter @edbaxterart, CJ McKenzie, Kat Holovata, Yana Shiyan @yanashi.3d 3D Animation: Edward Baxter @edbaxterart Simulation Artist: Mike Stan Texture Artist: Yana Shiyan @yanashi.3d, Mark Thorsen @digitalcubemedia Lighting Render: Serge Michaelson, Mark Thorsen @digitalcubemedia 2D Compositor: Sergey Mihaylov 3D Compositor: Andrii Malyhin @andrey_VFX 06 Mar 2026 @boss Performance Campaign Anthem Starring @matberrettini Directed & Photographed by: @91.rules Production: @objectandanimal EP: @alexbrinkman Producer: @archiejs PM: @whatsforpudding French Production: @shotinmars DP: @htatlinhtut PD: @helengadjilova Stylist: @reed_danny Groomer: @neilmoodie Boss Art Direction Team Lead: @lebaz75 Boss Sr. Art Director: @milanllondon Boss Sr. Content Manager: @ceeskelly Boss Head of Global Sports Sponsorship: Patricia Stefani Edit: @cabinedit Editor: @thekidmatt Colorist: @Josephbicknell @co3 Junior Colorist: @Patrick.devine.iii Composer and Sound Design: @staubaudio VFX and Finishing: @framestore Shot In Mars Producer: Matthieu BERENGUER 1st AD: Paul VALLESPI PA: Lilou RAMAIN-COLOMB Steadycamera: Anton TARENTE Gaffer: Laurent BRISSE Best Boy: Louis LECA Desk Operator: Jules LESEUR Key Grip: Sebastien MICHELON Grips: Jonathan MOREAU, Steve SEBIR, Guillaume BRULE 1st AC: Asia ABBATANGELO 2nd AC: Daniel ACUNA 3rd AC: Morgane SALMON DIT: Lionnel FOURNINI Stills 1st: Mohamed Ali GHOUAYEL Stills 2nd: Guillaume COUTRET Stills 3rd: Quentin PEREZ Set Dresser: Daphnée GREENBAUM Accessory Maker: Sebastien BARRAL Assistant Accessory Maker: Mathilde JEANSON Head Builder: Hervé LESPERT Régisseur d’extérieur: Roberto DI CAMILLO Head Carpenter: Roy PELMARD Carpenters: Sebastien HOULLIER, Jean Charles GUILLOMINOT, Antonin DESJARDINS Painters: Alain DAGHERO, Vasco DAGHERO, Parick MOTTIER Unit Manager: Eric CREMIEUX Unit Truck 1: Jean Michel PAPPOLA Unit Truck 2: Laetitia SANTOS Drivers: Jade LEJEUNE, Lassanna LESTIN Double: Aurélien Hair Assistant: Joel PHILIPPS Massive thanks: @abo_cad0 02 Aug 2023 scenes from @ddlovato ‘Kiss’ Director: @91.rules Creative Director: @imogene Produced by: @objectandanimal x @goodworldcreative O&A EP: @alexbrinkman GWC Head of Creative / EP: @kevinkloecker GWC EP / MGMT: @chrisbpepe & @brandoncreed GWC EP / Producer: @jamiarceoo Producer: @klaudiclouds GWC / Creative Coordinator: @mazie_watson Director Assist: @reeselayton DP: @matiaspenachino Production Designer: @thebritttt Artist Styling: @chrishoran20 Artist Hair: @fitchlunarhair Artist Makeup: @loftjet Artist Nails: @natalieminervanails Casting Director: @chandlerkennedy Choreographer: @gigifaye Intimacy Coordinator: DaRyn Danyel  Artist Chief of Staff: @_maxlea_ Label: @jackielwinkler Cast Stylist: Mari Siviakova @siviakosha Cast Stylist Assistant: Iana Vyshniakova  Cast HMU: Martha Jadephelan Cast HMU Assistant: Pothmolita Dou Production Supervisor: @mernk Production Coordinator: @naomizariza 1st AD: @rj.collins 2nd AD: @watfordlandon CD Assist (Imogene): @zo1ita Editor: @Dakota_Giglio @church_edit Color: @josephbicknell @company_3 Sound Studio: @concret.form Sound Design & Mix:  @whykaisofly VFX: @himia.digital BTS: @leagarn CD Assist (Imogene): @zo1ita Dog: @bornslippystrauss Dog handler @sydneyraehass Island Records Label: @jackielwinkler Artist Chief of Staff: @_maxlea_ Artist Digital Creative: @fleetwoodmek BTS: @parismumpower BTS @leagarn credits cont. in comments 13 Oct 2025

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DUlvpTuEgR2@oliviarodrigo in 2x @lancome global campaigns s…
DZu_29NFUvUadidas ‘Speed is Money’ film (!) starring @ochoc…
C_UCxRbsBSegodspeed 9/6 @camila_cabello

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