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Travel curation rooted in the north west coast of Norway.
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#62nord#michelinguide#michelinkeys#storfjordhotel#hotelunionøye#hotelbrosundet#norwegianhospitality#hiddenfolds#luxurytravel#sustainableluxury
Recent posts
Arrive above the ordinary. From breathtaking hotel transfers to unforgettable fjord sightseeing, experience Sunnmøre from an eagle’s-eye perspective with our helicopters.
Photos by Marius Beck Dahle and video by Eric Ellioth.
24 Jun 2026
Some journeys you plan. Others are designed for you by people who know these places the way only insiders can.
Photos by Lasse Fløde.
Where ancient glaciers carved the land, unforgettable journeys begin.
Wander forest trails, breathe mountain air, and reconnect with nature.
Take on the legendary hairpin turns of Trollstigen in the quiet power of an electric Porsche.
Discover hidden roads, quiet villages, and unforgettable fjord views by e-bike.
Experience landscapes too wild to describe and too beautiful to forget.
01 Jul 2026
Honoured and grateful ✨
This week, the MICHELIN Guide revealed its very first Michelin Keys for Northern Europe — a new recognition celebrating the world’s most exceptional hotels.
We are deeply humbled to share that all three 62°NORD hotels have been awarded Michelin Keys:
🌲 @storfjordhotel — 2 Keys
🌊 @brosundet — 1 Key
🏔 @unionoye — 1 Key
From the 62°NORD family — thank you for inspiring us to continue crafting meaningful, nature-immersed, and truly Norwegian experiences.
#62Nord #MichelinGuide #MichelinKeys #StorfjordHotel #HotelUnionØye #HotelBrosundet #NorwegianHospitality #HiddenFolds #LuxuryTravel #SustainableLuxury
10 Oct 2025
There is something special about the fjords of Norway in the weeks leading up to Christmas. From mid-November, as the days grow shorter and the landscape settles into its quiet rhythm, a different kind of escape awaits.
Set out on a private fjord cruise through dramatic fjord scenery, or explore ancient glacial pathways by kayak. Then return to the warmth of two of the finest hotels in the Nordics, where candlelit dinners, crackling fireplaces, exceptional dining and genuine Norwegian hospitality make the dark season something to look forward to.
And if you are lucky, the Northern Lights may make an appearance, dancing across the sky.
Whether you dream of a memorable førjulstid, the weeks before Christmas, or Christmas Celebrations in the Norwegian fjords, let us curate a bespoke experience for you and your family.
Get in touch to begin planning your winter escape at 62.no
Photos by Marøy & Klouda. Videos by 62°NORD.
31 Oct 2026
Getting to Norway’s fjords is easier than you might think.
With direct flights from several major European cities to regional airports, your journey to Sunnmøre begins at Ålesund Airport, Vigra, just a short transfer from the heart of the region.
From the moment you land, we take care of the details. All you have to do is arrive, unwind, and let the adventure begin.
Your journey to extraordinary starts here.
Photo by Cory Bjork.
16 Oct 2026
For the second year running, two hotels in the 62°NORD Collection have been recognized in the MICHELIN Guide Hotel Selection 2026. Storfjord with Two MICHELIN Keys, and Union Øye with One MICHELIN Key.
Together, they form a refined combination, two distinct properties, each with their own character and charm, offering an exceptional and deeply personal stay as part of a curated 62°NORD itinerary crafted for an unforgettable journey through the fjords of Norway.
Photos by Marøy & Klouda and 62°NORD.
#michelinguide #michelinkeys #michelinhotels #62nord #bespoke
Winter wonderland at Union Øye in the Norang fjord surrounded by the towering peaks of the Sunnmøre Alps.
A slow morning in front of the fireplace in a corner suite at Storfjord, with views of the green forest. All rooms at Storfjord carry their own distinct character, shaped by handcrafted timber, natural textures, and views that open towards forest or fjord.
The historical drawing room at Union Øye. A place for good conversation, Afternoon Tea and storytelling every evening after dinner.
The Boathouse by the fjord at Storfjord where a seven course seasonal menu is prepared over open flames. A tribute to the fjord landscapes and the open sea, inspired by seasonal greens and catch of the day.
The Conservatory is Union Øye’s gastronomic restaurant – where classical technique, local ingredients, and inspiration come together. The room looks out over the kitchen garden and the courtyard on one side, and to the peaks and the fjord on the other, with Mount Slogen rising above the glass ceiling.
25 Sep 2026
Curated travel – How we work
We take care of the complete journey within our region – accommodation, transfers, activities, dining reservations, guides and the quiet details that make the difference between a good trip and one you talk about for years. We work closely with a small number of hotels, experience providers and local experts we trust completely, which means we can promise what we say we'll deliver. (We don't organise flights, but we'll make sure everything from the moment you land is seamless).
Read more at 62.no
Photos by Cory Bjork.
17 Sep 2026
In the fjords of Sunnmøre, the Flakk family holds two properties, both are small in scale, intimate, exclusive, and set against nature so dramatic it borders on the improbable. Both stand far from the crowds.
Union Øye is a diamond from a bygone era, welcoming guests since 1891. Hand-painted ceilings, ornate detail, and walls that carry more than a century of stories.
Storfjord is something else entirely. Timber walls and Norwegian craft, with the feeling of a grand cabin with breathtaking views, rather than a palace. Secluded, spectacular, and quietly disarming.
Two properties, one region, and you should visit both.
Photos by Marøy & Klouda and 62°NORD.
06 Sep 2026
Winter arrives in Sunnmøre quietly, a dusting on the peaks, the fjords running dark beneath, the air sharpening. The mountains reveal a different kind of beauty altogether.
Our Snow-Covered Peaks journey takes it seriously: snowshoeing to a remote fjord village, skiing in the Sunnmøre Alps, a winter kayak on glassy water, a sauna on the fjord's edge. Seven days that move between the Art Nouveau town of Ålesund, the 19th-century calm of Union Øye, and the timber-clad warmth of Storfjord — each evening ending in some of the north's finest rooms.
This is Norway at its most elemental. Come see it for yourself.
Photos by Marøy & Klouda and Simon Sjøkvist.
11 Sep 2026
At 62°NORD, we design bespoke journeys for guests who want something made entirely around them. A favorite across our itineraries, you'll find the private fjord cruise paired with extraordinary accommodations. If there's one thing you should do while staying at our properties, it's a fjord cruise — in every season, in every weather.
Behind our itineraries is a small team of travel designers who know this region intimately, and captains who know every fold of the fjord and have a story for each one. People who do what they do because they love it — and it shows.
Photos by Eric Ellioth.
02 Sep 2026
The region of Sunnmøre has so much to offer and today we want to share with you some of the small things we love while out exploring.
First the view from one of many mountains and valleys, here from the Trollstigen mountain pass. A scenic driving route with 11 hairpin bends.
Photos by Lasse Fløde.
Refreshing dips in the fjord water. For Norwegians this is often combined with a warming visit in a sauna.
Free roaming livestock along scenic roads.
Go fishing like a real Norwegian with a warm knitted wool sweater.
Autumn hikes in the golden light of the season. As the fjords turn yellow, orange, red and brown, hiking is an activity for both travelers and Norwegians alike.
Charming ferry rides across fjords, often with a chance to try the Norwegian «svele» with butter cream or with brunost (the brown cheese).
Kayaking on the silent fjord. Just you and the sound of your paddle.
Hiking to remote fjord farms like the Skageflå farm. Traditional farm combined with amazing views.
27 Aug 2026
In loving memory of His Majesty King Harald V
1937–2026
Today, Norway has lost our beloved King Harald.
For more than three decades, he served our country with warmth, wisdom and a deep belief in people and community. He was a King who brought people together and held a very special place in the hearts of many Norwegians.
Our thoughts are with Queen Sonja, the Royal Family and all of us who share our lives here in Norway.
Rest in peace, King Harald.
28 Aug 2026
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