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Brand strategy, design, and activation for creative partners everywhere. New York/Beijing. A member of @theindependentsgroup.
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Recent posts
At Art Basel Paris, @miumiu presented Geste de Consolation, a major project conceived by French filmmaker Alice Diop. In the exhibition, Diop gathers women “who have healed me, who have nourished me,” into a journey across four interconnected spaces, each organized around a different discipline, voice and architectural atmosphere. We created the visual identity utilizing textiles from Mary Lee Bendolph, whose work is featured in the exhibition, with overlapping imagery evoking the emotional layers of the experience.
Production by @bureau.betak
Events Management, Media by @karlaotto
2x4 Team:
Michael Rock
Donnie Luu
@adrigel
@katharinasauermann
Yeliz Secerli
@jessejohanning
@minghsunyu
@ishita_gujarathi
@gabrielleuyy
Christina Ofori
Collaborators: Alice Diop
in collaboration with Francesca Corona, Mehdi Meklat
04 Nov 2026
We were honored to join @uga_dodd_art on their campus for Cross Section, a temporary exhibition at the C-U-B-E gallery offering a glimpse into the range of our work. In conjunction with the exhibition, partner Georgie Stout joined design students for a conversation about our approach to design and work across disciplines and industries.
Cross Section is on view through December 10.
30 Oct 2026
Our latest 2x4x featured @sulki_and_min, the influential graphic design studio based in Seoul. Their talk focused on Protoform, a Korean typeface exploring unsquared Hangeul. The font family continues the ideas put forth in Cho Young Jae’s 1976 proposal to restructure Hangeul characters for type-writers, breaking free from the traditional square frames. The result reflects the structural nature of Hangeul as a phonetic alphabet, and as the designers put it, creates “an alternate history fiction written in the form of a font.”
21 Oct 2026
For this edition of the CHANEL Next Prize, we spent time with each artist in their own environment, capturing short videos to convey their world and process.
Shown here in order @ayoung___kim, @yves_ciroc,
@alvaro_urbano, @payalkapadiafilm,
@ambroseire, @infinitydosezero, @marco_da_silva_ferreira, @sanchez_kane, @andreapena__, Emeka Ogboh
Campaign concept, creative direction, and identity @2x4design
Director @barbaranastacio
Photography @jeffhenrikson
Production @brachfeld_
Director of Photography @adamuhl
Video post-production @everest
2x4 team:
Michael Rock
@yblai2
Margot Weller
@katharinasauermann
@rolecek
@lee_h.yun
@isabellebtan
@chanelofficial @yanapeel
19 Oct 2026
The Next Prize returns in 2026, a biennial award from CHANEL Culture Fund that recognizes contemporary artists redefining their disciplines. Since 2022 we have collaborated to shape the identity and creative direction of both the prize and fund. This year’s campaign places each recipient within their own environment, foregrounding both artist and work.
Congratulations to @alvaro_urbano, @ambroseire,
@andreapena__, @ayoung___kim, @sanchez_kane, Emeka Ogboh, @marco_da_silva_ferreira,
@infinitydosezero, @yves_ciroc, @payalkapadiafilm
@chanelofficial @yanapeel
Campaign concept, creative direction, and identity @2x4design
Director @barbaranastacio
Photography @jeffhenrikson
Production @brachfeld_
Director of Photography @adamuhl
Photo post-production @inkretouch @everest
2x4 team:
Michael Rock
@yblai2
Margot Weller
@katharinasauermann
@rolecek
@lee_h.yun
@isabellebtan
16 Oct 2026
Join the studio! We're hiring for a Strategy Director and interns across many of our teams. To learn more and apply, visit 2x4.org/jobs
14 Oct 2026
At the subterranean level of Prada Galleria, Passaggio Segreto presents an exhibition of lesser-known episodes curated from Prada’s history. The specimens gathered show the results of early intuitions—nascent experiments in the self-reflective, observational, collaborative practice that defines the @prada methodology.
Concept, design by 2x4
Interactive elements by @random_studio
Structure by Prada engineering
2x4 Team:
Michael Rock
@sungjoong_kim
Christopher Kupski
Chiara Assanelli
Margot Weller
Tim Gambell
Paul Hoppe
@adrigel
@beccadunwoody
@valeriapaezcala
@inyeongcho
Jack Fahnestock
@jessejohanning
@ishita_gujarathi
@commenoemie
Remi Oni
@christinaofo
@nanju.nanjii
@byeonara_
Janice Lee
Claire Lee
#PradaGalleriaMilano
Images courtesy of Prada
14 Oct 2026
The details of Pradasphere. Velvet upholstered vitrines house precious objects, lucite frames hold archival styles, materials reflecting the heritage and continual explorations of @prada.
2x4 Team:
Michael Rock
@sungjoong_kim
Christopher Kupski
Chiara Assanelli
Margot Weller
Tim Gambell
Paul Hoppe
@adrigel
@beccadunwoody
@valeriapaezcala
@inyeongcho
Jack Fahnestock
@jessejohanning
@ishita_gujarathi
@commenoemie
Remi Oni
@christinaofo
@nanju.nanjii
@byeonara_
Janice Lee
Claire Lee
#PradaGalleriaMilano
Images courtesy of Prada
13 Oct 2026
Pradasphere unfolds across the piano nobile of Prada Galleria as the first permanent exhibition dedicated to @prada from the founding of Fratelli Prada in 1913 through the rise of the international brand under the direction of Miuccia Prada and Patrizio Bertelli. Gathering artifacts from the archive and decades of engagement across art, architecture, film, culture, and sport, many on view for the first time, the exhibition offers a living record of the brand’s evolution over the past century, overseen personally by Mrs. Prada. We collaborated at every level of the project, from the original overall concept, architecture, curation, and exhibition design to digital display, interactive elements, and writing catalogues, books, and the labels of every display. The exhibition follows earlier iterations in 2014 in London and Hong Kong, and in 2023 in Shanghai.
#PradaGalleriaMilano #Pradasphere
2x4 Team:
Michael Rock
@sungjoong_kim
Christopher Kupski
Chiara Assanelli
Margot Weller
Tim Gambell
Paul Hoppe
@adrigel
@beccadunwoody
@valeriapaezcala
@inyeongcho
Jack Fahnestock
@jessejohanning
@ishita_gujarathi
Remi Oni
@commenoemie
@christinaofo
@nanju.nanjii
@byeonara_
Janice Lee
Claire Lee
29 Sep 2026
Spanning eight floors and two sides of Milan's Galleria Vittorio Emanuele II, Prada Galleria is an immersion into the vast, polymorphic world of @Prada. Working alongside the house's internal teams, we contributed to the development of the project's identity, across an experience where retail, art, hospitality and events meet Prada's ongoing history.
2x4 Team:
Michael Rock
@sungjoong_kim
Christopher Kupski
@kkiaras
Margot Weller
Tim Gambell
Paul Hoppe
@adrigel
@beccadunwoody
@valeriapaezcala
@inyeongcho
Jack Fahnestock
@jessejohanning
@ishita_gujarathi
Remi Oni
@commenoemie
@christinaofo
@nanju.nanjii
@byeonara_
Janice Lee
@claireleejy
25 Sep 2026
To mark the occasion of Bvlgari Serpenti Infinito New York, we designed a special artist edition in collaboration with @plastique.fantastique and @bvlgari. The edition includes an original sculpted sketch by the artist @yena_young to develop the work, rendered as an art object that can be reconfigured in endless ways exploring how the two spirals intertwine and relate. The accompanying booklet is a series of historical references that explore the serpent motif, ouroboros, which inspired the installation; and includes a signed print edition drawing and a conceptual map of the work on and within the architecture of The High Line.
2x4 Team:
@susansellers_
Donnie Luu
@amandaalmahdi
@adrigel
@cocotinn
@jessejohanning
@ellissyuzxx
21 Sep 2026
Winding its way through New York, our visual identity for Bvlgari Serpenti Infinito New York pairs heritage and disruptive elegance. Optical patterns and geometric forms evoke a serpent defined by bold contrast, bringing a distinctly American energy to the global platform.
Photos and video courtesy of @bvlgari
2x4 Team:
@susansellers_
Donnie Luu
@amandaalmahdi
@adrigel
@cocotinn
@jessejohanning
Min Hee Lee
Mariana Santiago
@ellissyuzxx
Remi Oni
#serpentiinfinitony #bvlgari #bvlgariserpenti
16 Sep 2026
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