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Bio
Laidback wardrobe staples. Founded in 2014 Our flagship stores: Dubai Marina Mall, Dubai Mall, Kuwait 360 Mall, Palm Jumeirah Mall, City Centre Mirdif
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Recent posts
Serving looks before serves
08 Nov 2026
This season’s wishlist starts with the little things that make a big difference. Shoes you’ll love, bags you’ll live in and new favourites to keep in rotation.
03 Nov 2026
A wardrobe conversation, with Fall/Winter’26 at the centre of the table
@aminataher opened the doors of her home for a private styling session. Friends got to know the 12 STOREEZ Fall/Winter’26 collection, tried on the pieces and each chose their own favorites.
We asked Amina about her unwritten rules for hosting, and her answer was simple: make every guest feel at home. Her wardrobe follows the same philosophy: comfort with a touch of care. For a winter getaway, she chooses the Dean Merino Coat. For evenings in Dubai, she goes for the delicate Lily Silk Dress, with the Ripple Cashmere Jacket thrown over it for warmth.
Discover the collection on our website, also available in Arabic.
01 Nov 2026
The kind of look that changes your stride
@ummihurayra brings her own confidence to this timeless combination of tailored trousers, a crisp white shirt and a cashmere jumper.
31 Oct 2026
Autumn shows us how beautiful it is to let things go
Let go of the outfits that feel like effort, and keep the ones you always come back to. Comfortable, easy to wear, and still polished. Isabella styles her go-to 12 STOREEZ look for everyday dressing.
Shop your comfy fit in-stores and online, also available in Arabic.
29 Oct 2026
Our fifth store in the UAE is now open at Dubai Hills Mall
Introducing a new design concept in the GCC by interior designer Polina Ditsman, the 180 sqm space combines understated elegance, natural materials and warm earthy tones.
Discover our women’s and men’s collections in a thoughtfully designed space that reflects the 12 STOREEZ aesthetic.
We look forward to welcoming you at Dubai Hills Mall, Al Khail Road, Hadaeq Sheikh Mohammed Bin Rashid, Dubai, UAE
27 Oct 2026
Getting dressed and still feeling like myself. Beautiful cuts, soft fabrics, and pieces that can be worn again in completely different ways.
For these looks, a few favourites were chosen from 12 STOREEZ’s Fall/Winter ’26 collection and styled around different moments of the day. Time with the horses, a coffee before the day gets busy, and heading out for meetings. Mostly the earthy tones always gravitated towards… with a little red in between.
And soon, a new place to explore the collection: 12 STOREEZ is opening at Dubai Hills Mall, with an early look at their New Year collection. A little something to look forward to.
24 Oct 2026
Autumn dressing is all about having chic outerwear. Our coats and jackets for the season, from soft merino to a cozy workwear-inspired piece
Alcove merino coat is made from 100% Australian merino wool. Its fibers are twice as fine as regular wool, so it feels soft against the skin and keeps more warmth. Marella wool-cashmere coat is perfect for the first cold days of the season.
The Astor padded jacket — a cropped, workwear-style piece that feels like a warm blazer that is easy to wear well into late autumn.
For a relaxed silhouette, choose the Larina coat: this season we made it shorter and chose a slightly thinner, lighter fabric.
Find all outerwear on our website, also available in Arabic
22 Oct 2026
Horse riding in Dubai
#dubau #horse #horseriding #uae #top
16 Oct 2026
Sometimes, the whole look starts with the shoes
A little more confidence, a little more character, and a reason to keep going. Discover the new 12 STOREEZ shoe collection, designed to follow wherever the day takes you.
15 Oct 2026
A little cashmere, a favourite cape, and a few looks worth repeating. Taking you through my autumn outfit rotation in 12 STOREEZ Fall/Winter ’26.
16 Oct 2026
Your favourite cashmere deserves a little extra care.
From washing to drying, steaming and storing, a little extra attention can help cashmere stay soft and beautiful for seasons to come
09 Oct 2026
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