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10th Collective Creative Agency focuses on Production + Marketing.We strive to create content and branding for our clients that changes the culture.
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🏆🏆🏆🏆🏆 This year, 10th Collective took home FIVE Telly Awards and we are beyond proud of the work, the stories, and the people behind every frame.
🥇 GOLD — Defenders of Democracy: The Thin Blue Line
🥇 GOLD — John Wall Retirement Video
🥈 SILVER — Allergic to Failure: The Robert Covington Story
🥉 BRONZE — Earned Not Given (TV Series) x2 with Pretty Vee and Foggieraw.
These wins aren’t just trophies are a reflection of every late night, every revision, every person who trusted us to tell their story with intention and excellence.
To our clients, partners, talent, collaborators, and crew, this is yours too. Thank you for believing in what we build together. Thank you to the Telly Awards judges. 🖤📺🎥📱
#TellyAwards #10thCollective #AwardWinning #Storytelling #ContentCreation
26 May 2026
Robert Covnington was on Chicago’s Very Own @wgnmorningnews talking about his documentary, Allergic To Failure: The Robert Covington Story, and @tsutigersmbb going to the dance this Friday. Check out the doc on @hbcuweeknow YouTube page or on @pbs on demand. #hbcu #tennesseestateuniversity #nba #marchmadness
17 Mar 2026
RoCo has brotherly love for Philly, his teammates, and the fans. #sixers #sixersnation #allergictofailure #theprocess
10 Mar 2026
Another appearance for @atf_33 talking about his story in the documentary, Allergic To Failure, on @pbs and @tsutigersmbb going to the big dance after winning the @ovcsports basketball conference title.
10 Mar 2026
ICYMI - Tune in tonight and tomorrow on @pbs stations in select markets to watch Allergic To Failure: The Robert Covington story. His journey from Chicago, to Tennessee State University and the NBA. His resilience, faith, and courage is a testament to his upbringing and HBCU experience. Check your local listings. #NBA #HBCU #allergictofailure #pbs
21 Feb 2026
Black History Month: A Story That Needed To Be Told 📺
Watch “Allergic To Failure: The Robert Covington Story” on PBS.
Robert Covington is the LAST NBA player from an HBCU. His journey from Tennessee State to the league is about more than basketball—it’s about resilience, representation, and the fight to keep historically Black colleges in the game.
Undrafted. Overlooked. Undeniable.
Robert’s story is Black history. It’s American history. And it’s happening right now.
Airing through February on PBS stations nationwide + available on PBS On Demand: [link in bio]
Check your local listings on PBS.
#AllergicToFailure #BlackHistoryMonth #HBCU #TennesseeState #nba
12 Feb 2026
NASHVILLE – TONIGHT at 9pm! 🎸
“Allergic To Failure: The Robert Covington Story” airs TONIGHT at 9pm on @nashvillepbs
Tennessee State pride on full display. Robert Covington’s journey from TSU to the NBA—becoming a father, free agency, and carrying the weight of being the last NBA player from an HBCU.
📺 Tonight, 9pm 📍 @nashvillepbs #AllergicToFailure #Nashville #TennesseeState #PBS #hbcupride
09 Feb 2026
📺 WEEKEND VIEWINGS!: ‘Allergic To Failure’ in select markets! If you missed it during the week, catch Robert Covington’s powerful documentary tonight and Sunday. Check your local PBS listings for times! #AllergicToFailure #PBS #HBCU #NBA #TennesseeState
07 Feb 2026
⏰ Allergic To Failure: The Robert Covington Story’ is on PBS stations nationwide. East Coast: 9pm. Central-Mountain 7-8pm. West Coast: starting at 6pm and 11. The last NBA player from an HBCU tells his story. Check your local PBS listings! #AllergicToFailure #PBS #HBCU #NBA TennesseeState
05 Feb 2026
“Allergic to Failure” explores the powerful story of former NBA player Robert Covington, who defied the odds by transitioning from HBCU student to a decade-long career in professional basketball. Premieres tonight at 9 PM; also streaming now on the @PBS app.
@10thcollective @allergic_to_failure_33
02 Feb 2026
Tune in at 9pm on @wetatvfm to watch Defenders of Democracy: The Thin Blue Line. A story of bravery and courage from officers and families of those who made the ultimate sacrifice defending the Capitol on January 6th, 2021. Thanks to the officers, families, @center4politics and the funders of the film, @wearemindfulmedia , @bardtales and the entire production group that helped bring this story to life.
03 Jan 2026
Tune in tonight at 9pm on @wetatvfm to watch this powerful documentary we produced with @center4politics and @wearemindfulmedia. “Defenders of Democracy: The Thin Blue Line,”chronicles the January 6, 2021 attack on the U.S. Capitol through the voices of the police officers who defended our democracy and the families of those who made the ultimate sacrifice.
This was one of the most consequential days in American history, and these brave officers’ perspectives deserve to be heard. Their courage, their loss, and their resilience remind us what was truly at stake. Thank you to the officers, families, @center4politics and our funders @wearemindfulmedia @bardtales and @wetatvfm for making this possible.
#DefendersOfDemocracy #January6 #Documentary
03 Jan 2026
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