McAllen Public Library
MPL is a dynamic civic resource that promotes the open exchange of ideas & connects a culturally diverse population with the global community.
7.2K
Followers
119
Following
3.3K
Posts
—
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 2233 out of 2671 tracked creators and holds a follower count that is less than the median size for this group. It operates as an unverified library page with over three thousand posts in its history. The engagement rate falls well below the median of 1.66 percent because it averages zero likes and zero comments per post. The rest of this report analyzes the specific audience interactions and content performance data.
Account Info
| Account Size | Nano |
| Followers | 7,189 |
| Following | 119 |
| Posts | 3,322 |
| Verified | No |
| Business Account | Yes |
| Category | TOPIC_LIBRARY |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 0 |
| Avg Comments per Post | 0 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | — |
Download @mcallenlibrary's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 10 hours, 29 minutes ago.
Tracking
What we have recorded about @mcallenlibrary over time, and ongoing alerts.
Other reports
Not downloads of this account — they take their own inputs.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @mcallenlibrary account ranks lower than the tracked median because its engagement rate is below the average. This means it fails to generate interaction on a per-follower basis compared to other accounts in the corpus. The performance falls short of the standard for active participation among the 2578 creators.
The engagement rate of 0% falls below the median of 1.66% and ranks unranked among 2578 accounts. This audience reacts far less than typical users in this category. With zero likes and zero comments across the last twelve posts, the data indicates a complete lack of active participation. Reach reliability is low because no posts exceeded the average engagement by double or five times. The community remains silent and does not interact with the content provided. This is a tap-and-scroll audience.
0
Avg Likes/Post
0
Avg Comments/Post
0
Total Likes
0
Total Comments
Engagement Rate
Compared to Nano tier benchmarks
0.00%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
0
Avg Likes on Videos (4)
0
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mcallenlibrary's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Content Analysis
Hashtags, keywords, captions, and top posts
The high posting frequency of 21 posts per week suggests a strategy built on constant visibility rather than seeking explosive growth. This volume indicates a focus on consistent community presence and local awareness. The use of recurring hashtags like #stibf and #hebhelpinghere signals specific localized partnerships or regional themes. Engagement is currently very low across the board. Focus your efforts on maintaining this steady output to build a stable, local presence.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 440 chars |
| Posting Frequency | 21.0 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
Pet Week starts with a chance to give back! 🐾 Starting today, October 1, the Teen Advisory Committee is collecting pet…
It’s finally October! And you know what that means… the South Texas International Book Festival (STIBF) is happening TH…
Join us for an evening with award-winning Texas author James Wade! Hear the stories and inspiration behind his work, en…
We’ve extended the deadline for the STIBF Youth Bookmark Contest! Young artists ages 5–18 now have until Friday, Oct. 9…
Our October issue of MPL Connect, the Library's digital newsletter, is out now. View it online: https://libraryaware.…
Golf fans and book lovers, this one’s for you. ⛳📚 Lorena Ochoa, former world No. 1 golfer, is coming to McAllen as par…
Marty has been keeping a BIG secret… and he can finally let the cat out of the bag! The South Texas Book Festival, pre…
Your ancestors left clues, and now you can uncover them at McAllen Public Library. With Ancestry Library Edition, ava…
⭐️ RSVP NOW for Soñar En Grande – an inspiring evening with ⛳️ LORENA OCHOA, who will share her extraordinary journey …
Top Posts
Highest-liked recent posts from @mcallenlibrary
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Pet Week starts with a chance to give back! 🐾
Starting today, October 1, the T…
|
0 | 0 | view |
| 2 |
It’s finally October! And you know what that means… the South Texas Internation…
|
0 | 0 | view |
| 3 |
Join us for an evening with award-winning Texas author James Wade! Hear the sto…
|
0 | 0 | view |
| 4 |
We’ve extended the deadline for the STIBF Youth Bookmark Contest! Young artists…
|
0 | 0 | view |
| 5 |
Our October issue of MPL Connect, the Library's digital newsletter, is out now.…
|
0 | 0 | view |
| 6 |
Golf fans and book lovers, this one’s for you. ⛳📚
Lorena Ochoa, former world N…
|
0 | 0 | view |
| 7 |
Marty has been keeping a BIG secret… and he can finally let the cat out of the …
|
0 | 0 | view |
| 8 |
Your ancestors left clues, and now you can uncover them at McAllen Public Libra…
|
0 | 0 | view |
| 9 |
⭐️ RSVP NOW for Soñar En Grande – an inspiring evening with ⛳️ LORENA OCHOA, w…
|
0 | 0 | view |
Posting Patterns & Optimal Timing
When @mcallenlibrary posts on Instagram
This creator maintains a steady grind with over twenty posts per week. This volume far exceeds the median of zero point five posts weekly. Despite this high output, the account ranks in the lower half of its peer group by follower count. The consistency score is zero because the gaps between posts are irregular. You will see bursts of activity followed by unpredictable lulls rather than a predictable clockwork rhythm. New content lands most frequently on Tuesday and Friday around 12:00 UTC. Marketers should plan campaigns around these specific windows to catch new uploads. Because the cadence is high but inconsistent, you can expect frequent opportunities for placement even if the timing varies week to week.
21.0
Posts / week
8.7h
Avg gap between posts
Tuesday, Friday, Wednesday
Peak posting days
12:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mcallenlibrary publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 21.0 times per week with the highest activity on Tuesday and Friday. The peak engagement occurs at 12:00 UTC.
Most Common Words
Frequent caption words across @mcallenlibrary's recent posts (excludes stopwords)
Best Day of the Week to Post
@mcallenlibrary's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 3 | 0 | 0 |
| Wednesday | 2 | 0 | 0 |
| Thursday | 2 | 0 | 0 |
| Friday | 3 | 0 | 0 |
| Saturday | 2 | 0 | 0 |
Posting Consistency & Streaks
How steadily @mcallenlibrary maintains output
5
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
8.7h
Avg gap
Between posts
Caption Length & Performance
How @mcallenlibrary's caption length correlates with engagement
100.0%
Posts with Caption
440
Avg Caption Chars
428
Median Chars
787
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 0 |
The audience rewards captions between 50 and 100 characters the most. This range receives more engagement than any other length shown on the chart.
Who This Audience Is
What @mcallenlibrary's reach and engagement mean for a brand.
The follower count sits well below the typical creator average, indicating a localized reach that does not scale to a broad broadcast level. The unverified status and library classification suggest a niche, community-specific audience rather than a general interest base. Engagement is nonexistent compared to the median rate, meaning brand messages will likely land softer than expected in this space. The lack of interaction suggests a passive viewership where content serves as a notice board rather than an active forum. This audience fits the public service and local government category.
Compare & Discover Similar Creators
Stack @mcallenlibrary against any other Instagram creator we track, or jump to similar accounts.
Compare @mcallenlibrary to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mcallenlibrary
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @mcallenlibrary is driven by niche community engagement. Because this account ranks below the median, the quoted band of $0 represents a ceiling rather than a starting point. This low rank suggests the creator is a value buy where negotiations should target the lower end of any proposed fee. A 0% engagement rate confirms that the current reach does not support a premium price for the audience. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 7.2K followers (Nano)
N/A
Industry rate for nano Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Active cadence of about 21.0 posts a week
Opportunities
- ~ Below 10K followers, the usual floor for paid sponsorships
Summary
This analysis of @mcallenlibrary reveals a nano Instagram presence with 7,189 followers.
Download @mcallenlibrary's data
Followers, following and full post history as CSV — priced on the exact record counts above.
See export optionsFrequently Asked Questions About @mcallenlibrary
How many followers does @mcallenlibrary have on Instagram?
@mcallenlibrary has 7,189 followers on Instagram, placing them in the nano creator tier.
How much does @mcallenlibrary earn on Instagram?
Based on industry benchmarks, @mcallenlibrary's estimated sponsorship value is $0 - $0 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mcallenlibrary published on Instagram?
@mcallenlibrary has published 3,322 posts on Instagram.
What is @mcallenlibrary's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 0 likes and 0 comments.
How often does @mcallenlibrary post on Instagram?
@mcallenlibrary posts approximately 21.0 times per week, with an average gap of 8.7 hours between posts. Peak posting days are Tuesday, Friday, Wednesday.
How does @mcallenlibrary compare to other Instagram creators?
@mcallenlibrary sits in the Nano creator tier alongside accounts like @michaelfeliz68, @baronwolman, @rafsbeat.
About This Analysis: This analysis is based on a snapshot of @mcallenlibrary's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Oct 5, 2026